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38 Studios' CEO explains the Azeroth Advisor purchase
38 Studios, the Boston-based MMO development company started by Curt Schilling, is working on a brand new, highly-publicized MMO project, code-named Copernicus. What does this have to do with World of Warcraft and the Azeroth Advisor newsletter? That's what we're trying to figure out.In a recent interview with WoW Insider, the company's CEO, Brett Close, discussed the reasoning behind 38 Studios' purchase of the Azeroth Advisor and how they plan to use it in the future. According to Close, it's not an elaborate scheme to close down their competition by buying out their fansites and tools, but instead, they realize that in order to let the genre thrive, they need to work together. WoW's success ultimately means 38 Studios' success, and the success of other MMO developers. Plus, they plan to use the proprietary technology behind the Azeroth Advisor for other unnamed future projects.
WoW Insider interviews 38 Studios' Brett Close about Azeroth Advisor
Last week we reported that 38 Studios, a company working on its own MMO property, had picked up the Azeroth Advisor, a custom newsletter directed towards players of World of Warcraft. At the time, we were slightly confused -- why would another gaming company want to purchase a guide written to promote and help players of a competitor's game? To get the answer, we went straight to the top, and sat down to talk with Brett Close, CEO of 38 Studios, about the reasons behind his company's purchase of the Azeroth Advisor and the technology behind it.Last week, Curt Schilling, the company's founder, spoke on The Instance podcast about the buyout (that took place in May of this year), and what Mentor Media's newsletter and technology had to offer 38 Studios, so we asked Close about that, including how they planned to extend the custom newsletters to games that didn't have WoW's Armory and why they want to support players of a competitor's MMO. And we also talked about the fact that the newsletter is going free and why they decided to start giving it away.The conversation with 38 Studios' CEO starts right after the break.
38 Studios acquires MMO newsletter tailored to player characters
As time moves on, we're slowly getting more information about MMO developer 38 Studios and their plans. 38 Studios, which brings together Red Sox pitcher (and MMO fan) Curt Schilling, comic book creator Todd McFarlane, and author R.A. Salvatore, is known to be developing a fantasy-MMO codenamed "Copernicus." When it comes to news regarding this game studio, we're primarily interested in Copernicus here at Massively, but our sister site WoW Insider turned up something else interesting involving 38 Studios. It turns out that they've acquired Mentor Media, creators of a custom World of Warcraft newsletter called Azeroth Advisor, which offers personalized information about WoW as it pertains to your own character. Could this be a sign of what's to come with Copernicus, and would you appreciate a customized newsletter offered in tandem with your MMO of choice?
38 Studios buys WoW newsletter
Here's a strange little story -- 38 Studios is the MMO/entertainment company owned by baseball player Curt Schilling (who is himself a very big WoW fan). They're working on a secret project codenamed Copernicus (which our sister site Massively has been covering closely), but apparently they have other interests as well -- they've picked up a company called Mentor Media, whose main product is the Azeroth Advisor, a custom newsletter about World of Warcraft.I don't know if we've ever mentioned Azeroth Advisor on the site before -- they claim to send you a custom newsletter (for a fee) built around your own personal character, but most of the information and guides you can actually get from them are pretty much equivalent to what you'd find here on WoW Insider (or less helpful, if we may say so ourselves see update below*). Still, for casual players who just can't get enough information (and who don't want to browse our WoW insider Directory to find guides for your specific class), it might give you something else to read.But what's strangest about this is why 38 Studios, a company working on its own MMO, has chosen to pick up a company that produces an unofficial newsletter about World of Warcraft. It's like Bioware buying World of Matticus (not that Matt is for sale or anything like that). Maybe they eventually have plans to have Mentor Media start producing content about Copernicus, or maybe Curt Schilling just found the guides really helpful and figured he'd like to own the company that made them. Stay tuned for a possible interview with 38 Studios to see if we can figure out the reasons behind the purchase.Update: I let my obvious bias for our site show a little too much there -- Azeroth Advisor provides a valuable service to some players, and they work hard to do so. I apologize for hinting otherwise. Stay tuned for an interview to learn more about the site and the people behind it.Update2: The guys at The Instance actually asked Curt about all of this (including this very post), and he told them a lot of the reasons why they picked Mentor Media up, including that the newsletter is going free within the week, that they see the platform of delivering customizable newsletters as expanding even beyond the gaming market, and that Mentor is seeking writers for all kinds of content, including even other games.
