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The cover athlete of NBA Live 15 is Portalnd Trail Blazers point guard Damian Lillard, the NBA revealed via Twitter today. Lillard was voted by his peers to play in the NBA All-Star Game this year and led Portland to the playoffs in April before eventually losing to the now-champion San Antonio Spu...

August 25th 2014 at 2:00pm 0 Comments
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Wearables have become popular among athletes for monitoring training progress, but on its recent Rise campaign stop in Shanghai, Nike took a different approach. Inside the so-call House of Mamba, NBA star Kobe Bryant hosted 30 young players from all over China who trained on a full-sized LED baske...

August 15th 2014 at 5:40pm 0 Comments
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The legal wrangling and lawsuits are done and it's official, the NBA has announced that former Microsoft CEO Steve Ballmer is now the owner of the Los Angeles Clippers. He paid a reported $2 billion for the team, the highest sale price for a franchise in league history, after tapes leaked of forme...

August 12th 2014 at 5:08pm 0 Comments
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U.S. District Judge Claudia Wilken ruled yesterday that NCAA rules prohibiting student athletes from receiving compensation for the use of their images, names and likenesses violates antitrust laws, CBS Sports reported. NCAA rules do not allow colleges to pay athletes when their images are used in...

August 9th 2014 at 3:00pm 0 Comments
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This tiny trailer for NBA 2K15 offers a brief glance at the game's animations and the crowd's sign-holding abilities. It also shows cover athlete Kevin Durant, who happens to be the real MVP of the video. NBA 2K15 launches October 7 for PS4, Xbox One, PS3, Xbox 360 and PC.

August 7th 2014 at 9:30pm 0 Comments
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San Antonio is known for a few things: the Alamo, the River Walk and the Spurs. In 2014, as was the case last year, the NBA Finals saw the Miami Heat and San Antonio Spurs battle it out for basketball glory, though this time, the team from Texas had the benefit of home-court advantage. For Game 5,...

June 16th 2014 at 2:42pm 0 Comments
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Acquiring the latest pair of Nikes used to be a simple process, requiring either lots of money or a handgun and poor impulse control. Would-be owners of Nike's special limited edition version of the LeBron 11, however, need to prove their skills on the virtual hardwoods of NBA 2K14 before the athle...

May 18th 2014 at 4:30pm 0 Comments
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NBA 2K15 will feature a total of 25 Euroleague teams thanks to the addition of 11 more this year, 2K Sports announced today. The highest level of professional basketball in Europe will be better represented in the basketball sim thanks to the inclusion of teams like Germany's FC Bayern Munich, Fran...

May 16th 2014 at 6:00pm 0 Comments
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​LeBron James is the best NBA player... to follow on Instagram. Whether you're a superfan of the Miami Heat forward or not, scrolling through the carefully curated mix of courtside action, Lanvin outfits and video tributes to Dwayne "The Rock" Johnson is pretty freaking endearing. He -- with some...

May 16th 2014 at 3:00pm 0 Comments
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While Take-Two was busy counting its fat stacks of cash following its healthy fiscal 2014 financial report, it also noted milestones in its collaborative efforts overseas. Namely, CEO Strauss Zelnick revealed during the company's call with investors today that "usage and player engagement with NBA...

May 13th 2014 at 9:00pm 0 Comments
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2K Sports announced its cover athlete for NBA 2K15 today, and it's none other than Oklahoma City Thunder small forward Kevin Durant. Durant was recently crowned the NBA's most valuable player, so there really is no better basketball player to have on the game's cover. NBA 2K15 will launch October...

May 7th 2014 at 1:00pm 0 Comments