For those of you plugging your ears whilst humming along in hopes of this whole 3D revolution fading away, we've got a rude awakening headed your way. Just days after hearing that the HDMI specification could be updated to better handle stereoscopic 3D content, along comes word that Panasonic has submitted a proposal to the Blu-ray Disc Association (BDA) for an official BD standard to store 3D imagery formed of "left / right-eye two-channel Full HD images." Panny reportedly made the move early in order avoid a format war, but really, it's just looking to cash in on royalties for the next decade five years or less. It's no secret that movie studios are dead set on moving forward with 3D production -- might as well be ready on the other end, right?

[Image courtesy of 3DS]

Didn't see anything that particularly suited your fancy at CEDIA? Then feast your eyes on CEATEC. As the Japan-based trade show hastily approaches, out pops a mind-boggling new home theater package from Panasonic. The system will include one of its marvelous 103-inch plasma HDTVs, a Blu-ray player and at least one set of fancy 3D goggles. Hailed as a world's first in some form or fashion, the Full HD 3D package utilizes an undisclosed format "employed by major Hollywood film studios" to "distribute full HD images of 1,920 x 1,080 pixels to each eye via synchronized shutter glasses." Panny is hoping to promote the technology and possibly get a leg up on Samsung (our assumption) by impressing wealthy homeowners and members of the Blu-ray Disc Association. As expected, there's no mention of a price, but rest assured -- you'll be stuck choosing between this and a new BMW.

[Via Impress]

Oh, how the times have changed. Merely months ago we caught Frank Simonis, chairman of the Blu-ray Disc Association, firing off all sorts of vitriol at the red camp, and now that the wheels are falling off of the HD DVD wagon, we're seeing quite the change of heart. According to a recent interview with Tech Radar, Mr. Simonis was quoted as saying that Toshiba and Microsoft, along with any other company, is "more than welcome to join the BDA." He continued by stating that if "Toshiba decides to drop HD DVD, it would extend the hand of friendship to them." Yeah, it's kind of cute to see such lovey-dovey phrases being thrown around, but we've all ideas none of these heartfelt feelings are easing the sting felt by Toshiba right about now.

We've all been wondering what to make of those whispers that Warner (owned by Time Warner, which also owns Engadget's parent companies) was indeed going Blu-ray exclusive, and apparently, those rumblings are true. Based on a breaking release, Warner Bros. Entertainment will be releasing its high-definition titles "exclusively in the Blu-ray disc format beginning later this year." According to Barry Meyer, Chairman & CEO, the move is a "strategic decision focused on the long term and the most direct way to give consumers what they want," and he also noted that "the window of opportunity for high-definition DVD could be missed if format confusion continues to linger." Notably, Warner will continue to release on both HD DVD and Blu-ray until May 2008, but after that, it's BD for life for this studio. Oh, and while there's nothing official mentioning any sort of payoff, we're hearing that quite a sum was dished out to make this happen. Full release posted after the jump.

[Via Deadline Hollywood Daily, thanks Todd]

Things have been a bit rough for Blu-ray lately. Those massive price cuts gave HD DVD a boost in market share and Paramount's abrupt departure was certainly a tad, shall we say, embarrassing. So we wonder, just what does Sony's boss, and figure-head of the smack-talking Blu-ray Disc Association, have to say about the state of the Blu-ray vs. HD DVD war? It's a "stalemate," according to Sir Howard Stringer. He goes on to downplay the winner as nothing more than a matter of prestige while lamenting the lack of a unified standard. A far cry from the BDA's boastful claim of victory just 11 months ago.

[Thanks, Andrew]

Not long after we got wind of Sony and Toshiba's latest cat-fight, along comes Frank Simonis, chairman of the Blu-ray Disc Association, to stir the ever-whirling pot even more. In a recent interview with Tech.co.uk, Mr. Simonis was said to have insinuated that "the HD DVD Group's BD-trumping 51GB disc announcement is purely a publicity stunt," and he actually noted that he was "not surprised at all." Additionally, he claimed that the HD DVD camp was "very much in a reactive mood," and added that he had "not heard anything about a production line for the odd format." Oh, and on the topic of whether existing HD DVD players would actually be able to read the newfangled discs should they actually appear, he frankly proclaimed that we "better ask them," as he "questions it very much."

[Thanks, Dave J.]

Nearly 11 months ago to the day, Europe witnessed its very first HD DVD release, and while the battle over format supremacy has been heated and rarely slanted to one corner here in the US, apparently things are vastly different across the pond. According to the (biased?) information spat out by the European HD DVD Promotional Group, "HD DVD players have outsold Blu-ray players by a three-to-one margin in Europe's main markets so far this year," and moreover, it claimed to hold a staggering "74-percent" of the market share in Britain, Germany, France, Italy, Spain, and Switzerland for standalone players. So, for those residing in the aforementioned lands, are things really this skewed, or does a certain lobbyist group have their numbers all fuzzed up?

[Via Blu-ray.com]

The Blu-ray vs HD DVD format war reaches another milestone, with sales of Blu-ray Discs reaching more than one million sold since the format launched less than a year ago. According to Home Media Research, Blu-ray locked up 70% of high-definition movies sales in the first quarter of 2007 (832,530 to 359,300), and account for seven of the top ten best-selling high-def movies. Even on those few titles available in both formats, like The Departed, consumers are buying more Blu-ray than HD DVD versions. HD DVD owners and fans can still point to sales of their format of choice reaching number one at Amazon recently -- as well as early release dates like The Matrix and exclusives like Smokin' Aces -- but with Blu-ray-only Disney releasing big titles like Cars and both Pirates movies in the coming months, the Blu-ray Disc Association won't be stopping the press releases anytime soon.

Read - Reuters
Read - Business Wire

5:44pm PST - Wow are they making a big deal out of checking in for this press conference, everyone is waiting to get in. The Bellagio has a very nice convention center.

5:58pm PST - Only 2 mins to 6pm and they haven't let us in yet, there had better be something special in then there.

The Blu-ray Disc Association has wasted no time, issuing a statement that it is victorious as the premiere high definition format of choice. With 25 different companies having released Blu-ray related products, over 170 movie and music titles announced so far and of course, more than one million PlayStation 3s shipped to the U.S. Andy Parsons, chair of the U.S. Promotions committee is comfortable citing Blu-ray's industry support as a reason customers have voted with their wallets and will continue to do so. In 2007 the BDA looks forward to second generation PC and and standalone Blu-ray drives, like the BD-P1200, the Sony Vaio XL3 and a strong lineup of movie releases as why its market share will continue to increase this year, all but eliminating any competition by 2010. Check out our live coverage of the BDA press conference going on right now for more propaganda/truth (depending on your viewpoint).

Andy Parsons take the podium and kicks off the show.
He introduces a panel of BDA members, including representatives from Warner, Disney and many others.


BDA has a content advantage, he goes on to explain how much more content Blu-ray will have than HD DVD.

Just after Verbatim announces that it's shipping 30GB dual-layer HD DVD-Rs our way, here comes some more news to slightly deflate that bubble. At an HD DVD presentation held at CES, at interesting PowerPoint slide caught our eye, as it (very briefly) described plans to "expand HD DVD disc capacity from 15GB to 17GB per layer, and moreover, to add a third layer as well, eventually resulting in a 51GB HD DVD disc. Aside from upping the ante on Blu-ray's capacity by a measly 1GB (currently, at least), it's also noted that "technical feasibility" has yet to be confirmed, and that standardization wouldn't occur until Q4 of this year at the earliest, but it's a novel idea to say the least. So if you're looking to pick up an HD DVD player right this moment, and can't wait to embrace all the potential compatibility issues with a drive never made to play these newfangled, triple-layered discs, have at it -- of course, all those conflicts rely on this pipedream ever being realized. It should be interesting to see how (if at all) the BDA addresses this potential new disc in their press conference later today, and if they'll pay any attention to possibly being leapfrogged in an area they currently lead. Pfft, and you thought the HD DVD / Blu-ray war was settled.

LG's on again / off again combo HD DVD + Blu-ray player is -- at least for this week -- on again. To recap: After showing the BD199 Blu-ray player at last year's CES, the company abruptly shelved it and promised a combo player to end the high definition format war. Then this fall the company backed off those plans, reaffirmed its status in the Blu-ray camp and even showed off the BD100 Blu-ray player in London as recently as November. Now LG promises that not only is the dual format player coming, we'll be able to see it next week at CES. No word on if it contains any of the hybrid hardware we've heard so much about in recent months, but the company has promised details on pricing and availability in Las Vegas. With neither format projected to make a large dent in declining DVD sales this year, perhaps an end to the format war is just what they need to get things rolling... or cause more confusion and hesitation amongst potential customers.

[Via CE Pro]

Nothing like a little false hope to brighten your Saturday, right? Of course, we hope the current stalemate in the Blu-ray / HD DVD war actually yields a combo player, but after the on-again / off-again (and again) love affair with the idea, we're not holding our collective breath. Nevertheless, it seems that the current state actually doesn't have one format trouncing the other as many believed would happen after a few months unfolded. Essentially, consumers are "generally indifferent" to the two, and considering there's just seven more HD DVD titles currently available than BD titles, it doesn't look like one or the other will win on sheer studio popularity. While we've seen the Blu-ray-equipped PS3 outsell Microsoft's HD DVD drive 5 to 1, there isn't much substance in such a statistic, but apparently Taiwan-based manufacturers are rethinking their previous denials of unleashing a player that handles both discs. DigiTimes has it that Samsung is "planning to offer dual-format recorders that can record and play back BD and HD DVD movies," while Hitachi (a devout member of the BDA), is also "considering production of dual-format devices." They also went so far as to point out the obvious when noting that a "dual-format device would be more expensive than a single-format unit" -- but hey, it's likely cheaper than buying one of each, eh?