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Webkinz, Habbo, Linden Lab make list of top 25 most valuable startups
The Silicon Alley Insider has the latest iteration of its "World's Most Valuable Digital Startups", a list of 25 privately-held companies with products or services on the Web. They say 'iterative', because they plan to continually update the list as market values change.Companies of note on this list are Webkinz, the purveyors of virtual pets, valued at an estimated $2 billion dollars; Habbo, makers of Habbo Hotel, valued at $1.25 billion; and Linden Lab, the hosts of Second Life, valued at $1.1 billion dollars. If you're wondering about how they've come up with these valuation numbers, they explain their methodology, which essentially consists of four main components: implied valuations in recent financing, financial performance, market share and market size, and growth rate.The Webkinz model is well-supported by now; it's essentially Beanie Babies in digital. Habbo Hotel is doing well enough to almost become a household name. Second Life gets the lion's share of public eyes on it by being the target of everyone's assumptions. Honestly, we're surprised that all three of these companies are still privately owned. Any bets on how much longer that will last?
Beanie Babies Online entertains kids, sells toys
Ty -- the company behind Beanie Babies -- has teamed up with Animax to take on Webkinz with a somewhat similar online service called Beanie Babies 2.0. Unlike Webkinz, the different levels of service will only unlock when children buy new real-world Beanie Babies. The toys ship with some sort of registration code that will progress the account to the next level when entered at the Beanie Babies 2.0 website.Usually we're glad to see virtual worlds and online games adopted by the culture at large, but we're not so crazy for this one. It looks less like a meaningful experience for kids than it looks like a sneaky attempt to use technology to sell more Beanie Babies. Sure, Ty is a business, and it needs to profit. But we're more quick to admire businesses that try to do something constructive with their products as well -- like Fluid Entertainment and its environment-friendly kids' game. At the very least, the game should be fun on its own, right?Beanie Babies 2.0 has no such aspirations. The New York Times thought it fitting to call it "Catalog 2.0."
GDC08: Thinking outside the virtual world
Tuesday afternoon, Michael Acton Smith, CEO of Mind Candy, presented attendees at the GDC's Worlds in Motion summit with an interesting look at the confluence between real goods and virtual worlds. For some background on where Smith is coming from, Mind Candy "creates games and puzzles that span multiple media.... [they] use all forms of technology to tell stories and interact with... [their] audiences." They run Perplex City, an alternate reality game that uses clues puzzles in the real world combined with web-based resources to create a unique type of gameplay. Their upcoming game Moshi Monsters is an adoptable pet game geared towards kids. Smith says it's a "new type of virtual pet experience." The pets will be very alive with their own emotions (driven by a behavior engine which will cause your pet to act different ways depending on how you treat it) that will be reflected in the pet's animations. The game will also incorporate a number of social tools, so both you and your pet monster can hang out with friends. And, of course, there will be toys, oh glorious toys. (Some already available, though the game itself is still in beta and closed to the public.)%Gallery-16441%
