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The Road to Mordor: Festivals and you -- a love story
It's a shame that Lord of the Rings Online's fourth anniversary will probably be remembered more for being a mismanaged festival event than for the achievement that reaching four years signifies. But things are as they are, and the "Grindaversary" has now gone down in LotRO's history of what not to do for an event. If you're only tangentially tuning in to the LotRO news these days, last week Turbine launched its first anniversary celebration in the game (previous anniversaries were marked only by gift tokens dropping in the world). The celebration was a lesser type of festival that borrowed elements from previous events, namely, the horse races and the beer brawl. Players were challenged to participate in both to gain tokens to acquire special rewards, such as a new horse mount, housing decorations, and cosmetic outfits. The problem was twofold: The tokens were gained so slowly that it took a long time to get enough for even one moderately priced reward, and the only endlessly repeatable activity (the beer brawl) could be failed if you were knocked out of the area by another player. As a result, players heavily protested what should've been a fun time and Turbine ended up with egg on its face. In participating myself, talking with friends, and reading through the many, many responses to the event, I got to thinking about how Turbine's approached festivals over the past year or so and how the studio can learn from this to avoid another stumble.
Through Turbine's palantír: Developers outline LotRO's future
In J.R.R. Tolkien's Lord of the Rings, characters would use magical orbs known as palantírs to see and communicate with far away places. While Massively's own palantír is at the shop, we had access to the next best thing -- a one-on-two chat about Lord of the Rings Online's future with Turbine's Aaron Campbell and Adam Mersky. A lot's been happening since LotRO's free-to-play version went online last fall -- the closest thing to a relaunch that this game is likely to ever see -- and both Campbell and Mersky have one important message for fans: We're just getting started. Even as the Turbine team gears up for LotRO's third expansion, Rise of Isengard, the devs want you to know that they're also dedicated to bringing a good amount of content between now and then. Everything was on the table during this discussion, from this weekend's anniversary celebration to next month's update to the new expansion. Join us after the jump for a look through the palantír to see what information we can pry from the future!
