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This week's creative but confusing installment comes from Leo Burnett Milan, the same advertising firm behind "Communion Day," the first Promotional Consideration ad (and one of the smartest) we ever featured. The print piece presents a police lineup of criminals and ne'er-do-wells, suspects for...

June 1st 2008 at 4:30pm 0 Comments
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Training, training, training. That's all us Europeans and Aussies want, right? Day in, day out, there we are, blurting "blue" into our handhelds like obedient farmyard animals, and being told that we're doing it wrong and that we're thuddingly simple. We know this happens, because the sales charts...

May 30th 2008 at 2:00pm 0 Comments
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Have you ever gone out to a restaurant for dinner with a group of friends, only to find yourself completely uninterested with your company's conversation, their tired stories and trivial grievances?Your eyes drift to nearby tables, hoping to find something else that better deserves your attention....

May 28th 2008 at 10:30pm 0 Comments
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Didja hear? Doctor Who is back from the future to save the DS in Europe! Hurray!Haha. Not really. In fact, even though Top Trumps: Doctor Who is the only new Nintendo DS game to appear in a European chart this week, it still only managed a risible 33rd spot in the UK. Still, that should keep you Da...

May 24th 2008 at 3:30pm 0 Comments
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Hey, you! No, not the guy on the next screen along with the muffin -- you. That's right. You a European? You are? Great! So let's hear it: why have we just checked the latest European charts and found that Apollo Justice: Ace Attorney charted absolutely nowhere? If yours truly can summon up the the...

May 17th 2008 at 4:00pm 0 Comments
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Every Saturday, we document sales charts from the UK and other European countries, and every week, there's one game that appears in the UK top ten without fail: Dr. Kawashima's Brain Training. The sheer longevity of Brain Training's stay in the charts is genuinely exceptional, with this week marki...

May 12th 2008 at 6:00pm 0 Comments
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Flower service Fleurop in Germany is suggesting something other than the usual bouquet and pleasant card for your mom this Mother's Day. It would seem they're teaming up with Nintendo to suggest your mom get some good old Brain Training in. And buy some flowers, of course.For 199 Euros, customers c...

May 6th 2008 at 2:15pm 0 Comments
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Everybody's favorite scaremongering rag the Daily Mail is at it again. Regular Mail scribe and middle England mom Rosie Millard has written about how a Nintendo DS "turned my delightful, curious and funny children into argumentative demons full of aggression." In the 1,000-word article, Millard lame...

May 4th 2008 at 5:00pm 0 Comments
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For a continent that gave the world tiramisu, Audrey Tautou, and the Renaissance, Europe sure does disappoint us at times. Yep, it's another week of gray, predictable drudgery when it comes to sales of DS software.All you truly need to know is that More Mario & Dr. Kawashima's Olympics Training...

May 3rd 2008 at 4:00pm 0 Comments
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Featuring charts from across the region, Another Week in Europe documents the buying habits and quirky tastes of a whole continent of DS lovers.It's business as usual for the DS in Euroland, where Brain Training and Mario & Sonic have once again ruthlessly harvested the wallets of gullible (prob...

April 26th 2008 at 5:00pm 0 Comments
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Featuring charts from across the region, Another Week in Europe documents the buying habits and quirky tastes of a whole continent of DS lovers.The emergence of Mario Kart Wii this week caused tremors throughout the charts, something that didn't bode well for the DS. Apparently, training your brain...

April 19th 2008 at 1:30pm 0 Comments
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Featuring charts from across the region, Another Week in Europe documents the buying habits and quirky tastes of a whole continent of DS lovers.Old Kawashima's not wrong, you know -- well, as far as the DS goes anyway. Y'see, Europe is all about Gran Turismo 5: Prologue this week, but when it comes...

April 12th 2008 at 2:00pm 0 Comments