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Apple is now the eighth most valuable brand in the world says a recent Bloomberg report that ranks the top 100 global brands. The brand rankings use five unnamed criteria and exclude privately-held companies. Brand value includes the name, logo, image, and other intangibles which identifies a com...

3 years ago 0 Comments
January 16, 2012 at 3:00PM
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Harris Interactive put together a survey asking American youth from ages 8-24 what their favorite brands were, and Apple came out on top in the computer, tablet, and phone space. That's not too surprising, given how powerful Apple's marketing is (not to mention how great its products are), but ...

3 years ago 0 Comments
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We know it's hard out there for Xbox Live Indie Game developers, so we like to do our part by highlighting the grains of wheat in a proverbial sea of chaff. In that spirit, we're slicing off a first look at the 2.5D sword-centric action of Brand, coming to XBLIG from Nine Dots....

3 years ago 0 Comments
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Google's reportedly trying to put all of its product eggs into one self-branded basket. According to Mashable, two of its most popular services -- Picasa and Blogger -- may go under the branding knife and come out the other side looking like 'Google Photos' and 'Google Blogs.' With the exception of ...

3 years ago 0 Comments
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Hard as it may be to recall, at the turn of the century, "PlayStation" had replaced "Nintendo" as the colloquialism for "video game," and the PS2 was beginning its unprecedented run of 150 million units shipped. The brand was nothing short of "awe-inspiring," as Gamasutra business editor Colin Ca...

4 years ago 0 Comments
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Welcome to Not So Massively, our weekly roundup of the top news from popular multiplayer online battle arenas (MOBAs) and other multiplayer online games that aren't quite MMOs. Published every Saturday, the column covers games such as League of Legends, Heroes of Newerth, Defense of the Ancient...

4 years ago 0 Comments
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Over in Acer HQ, it's out with the old and in with the new. Having bid ciao to former CEO Gianfranco Lanci, the Taiwanese company is now slapping a fresh coat of paint and a softer typeface upon its corporate identity. The new Acer green is lighter and brighter and the more rounded new shape looks ...

4 years ago 0 Comments
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Nokia's current typeface -- Nokia Sans -- feels like one of the great constants in the consumer electronics industry, a design that instantly screams "Nokia" the moment you see it (for better or worse). That kind of strong, tight brand recognition from something as basic and simple as a character o...

4 years ago 0 Comments
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Well, it looks Eric Schmidt wasn't far off when he said recently that Microsoft is bigger competition than Facebook for Google -- at least when it comes to overall brand value, that is. According to BrandFinance's latest annual ranking, Google has just barely edged out Microsoft for the title of mo...

4 years ago 0 Comments
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Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in th...

4 years ago 0 Comments