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Nokia's current typeface -- Nokia Sans -- feels like one of the great constants in the consumer electronics industry, a design that instantly screams \"Nokia\" the moment you see it (for better or worse). That kind of strong, tight brand recognition from something as basic and simple as a character o

3 years ago 0 Comments
March 27, 2011 at 3:08PM
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Well, it looks Eric Schmidt wasn't far off when he said recently that Microsoft is bigger competition than Facebook for Google -- at least when it comes to overall brand value, that is. According to BrandFinance's latest annual ranking, Google has just barely edged out Microsoft for the title of mo

3 years ago 0 Comments
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Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in th

3 years ago 0 Comments
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HP has plenty of great new stuff to announce in the phone and tablet space today, but something is notably absent: the Palm brand. It appears to be a casualty of this acquisition and subsequent \"scale,\" and while the brand might not mean much to the modern smartphone consumer, it will be sorely mis

3 years ago 0 Comments
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The lynchpin for all discussions of open web standards, HTML5, has been spruced up with a dedicated logo from its parent organization, the W3C. We'd wax poetic about it, but that job has already been done: \"It stands strong and true, resilient and universal as the markup you write. It shines as bri

3 years ago 0 Comments
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Been wondering about what impact Motorola's January split into two distinct entities will have on your humble consumption of consumer electronics? Well, after attending Moto's big Christmas do in London, we seem to have uncovered one of the biggies: the Droid maker is switching to a crimson new bra

3 years ago 0 Comments
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A vital, mind-boggling stat: back in 2007, Dell used to have 800 creative teams churning away on its brand identity around the globe. Talk about fragmentation! Well, the company that Michael built wasn't happy with the disparate messages its ever so slightly different logo variations were sending t

4 years ago 0 Comments
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This, dear friends, is a sad, sad day. ATI, the name of hope for all PC gamers who were sick and tired of NVIDIA rebadging the same GPU over the past couple of years, is to be no more. The callous souls over at AMD have decided that our little consumer brains aren't sophisticated enough to handle t

4 years ago 0 Comments
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It's long been the case that if you wanted a HTC handset over in the world's most populous nation, you'd have had to look for its rebadged variant under the Dopod brand. But, as of today, that is no more. The prolific Taiwanese phone maker has decided that its name is now recognizable and valuable

4 years ago 0 Comments
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Apparently worried its On Demand Online project would suffer the shame of a silly name all by its lonely, Comcast has rebranded its cable TV, internet and phone services as Xfinity TV, Xfinity Internet and Xfinity Voice. Other than the name not much is changing (@ComcastCares will still be doing it

4 years ago 0 Comments
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HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the H

5 years ago 0 Comments
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HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the H

5 years ago 0 Comments
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Just like it did in January of last year, Systemax is snapping up leftovers from a now-defunct national consumer electronics retailer. As part of the post-bankruptcy proceedings, Circuit City Stores Incorporated recently closed a deal that'll net it $6.5 million. The price for the coinage? Systemax

5 years ago 0 Comments