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Acer changes its logo, hopes to start afresh
Over in Acer HQ, it's out with the old and in with the new. Having bid ciao to former CEO Gianfranco Lanci, the Taiwanese company is now slapping a fresh coat of paint and a softer typeface upon its corporate identity. The new Acer green is lighter and brighter and the more rounded new shape looks a lot safer for kids to play around with, should the occasion ever arise. We doubt this will make a big difference in the company's push to be "more like Apple," but hey, at least we now have a visual marker to distinguish the products that came before this shift in strategy from those that come after.
Nokia continues reinvention, details new fonts and branding
Nokia's current typeface -- Nokia Sans -- feels like one of the great constants in the consumer electronics industry, a design that instantly screams "Nokia" the moment you see it (for better or worse). That kind of strong, tight brand recognition from something as basic and simple as a character on a screen really isn't something that you can buy -- it needs to be built and cultivated over many, many years -- so we're sure that Espoo's decision to chuck it and start fresh wasn't taken lightly. In fact, we're sure it wasn't taken lightly because the company has published an 800-plus word explanation and defense of its decision to kill off Nokia Sans and replace it with Nokia Pure, a font it describes as the embodiment of "beauty in supreme usability." Of course, it's no coincidence that the font change comes just as Nokia's trying to go back to the drawing board, both with its hiring of outsider Stephen Elop and its decision to phase out Symbian and add Windows Phone into the mix; sure enough, the company says that it plans to use Pure on its devices and that "it has been designed specially for mobile and digital environments." What do you think? [Thanks, Esko] %Poll-62187%
BrandFinance declares Google the most valuable brand in the world
Well, it looks Eric Schmidt wasn't far off when he said recently that Microsoft is bigger competition than Facebook for Google -- at least when it comes to overall brand value, that is. According to BrandFinance's latest annual ranking, Google has just barely edged out Microsoft for the title of most valuable brand in the world, with the pair of them pushing Walmart out from the number one spot last year. As for Facebook, it just entered the top 500 for the first time at number 285, while Apple jumped twelve spots to make its first appearance in the top ten at number eight -- a shift that partly comes at the expense of usual suspect Coca Cola, which has dropped out of the top ten for the first time. The biggest loser? Nokia. It dropped all the way from number 21 last year to number 94 this year. Hit up the source link below for the complete list.
Shocker! Apple product placements dominate Hollywood
Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in the 33 films that hit the US box office number one slot in 2010. Brandchannel identified 591 total brand or product appearances for an average of 17.9 placements per film, with Apple appearing in ten of the top films for a 30 percent share -- Nike, Chevrolet, and Ford each appeared in eight. Incidentally, Iron Man 2 won the dubious distinction of being cluttered with the most identifiable brands (64) in 2010. Apple is actually off from its peak of 50 percent of number one films in 2008 and 44 percent in 2009 as demonstrated in the chart after the break. But it's not for a lack of trying. Brandchannel contends that the competition for brand placement has simply intensified resulting in fewer appearances of Janoff's U+F8FF.
Product placement gets a logo of its own, turns the world inside out
So the UK is finally catching up with the fine money-grubbing nations of this world and allowing product placement in British-made TV programming, starting from next Monday, February 28th. Advertising embedded in internationally sourced films and shows has long been tolerated as a necessary evil within the Queen's realm, but now that the telecoms regulator Ofcom is opening up locally farmed TV content to the blight of commercialization, it's come up with a suitably austere logo to warn us of its dangers. Basically, any future episodes of Hollyoaks that may contain a "stray" Diet Coke or Nokia N8 within the frame will be preceded by the above P placed within a P, which will prep you for the pernicious potentiality that the programming you are perusing may provoke you into purchasing new property. Capiche?
AMD Athlon, Phenom and Sempron names may be killed off in favor of Vision brand
AMD's long-awaited delivery of CPU-GPU hybrid chips in the form of its Fusion technology already had one victim in the company's branding strategy (we'll miss you, ATI!), but now we're learning that there may be even more redundancy slips being handed out. X-bit labs have uncovered documentation that claims AMD intends to consign its processor family names to the annals of history, going instead with different classes of its Vision brand. The Athlon, Phenom, and Sempron monikers we know today would be replaced by the A, FX and E series, respectively, with the Llano APU occupying the mid-range A sector, quad- and octa-core Zambezi chips slapped with the FX label, and the low end getting the leftover E tag. Since the current naming scheme really doesn't convey much useful info to non-initiates, this would seem to be a step in the right direction for AMD, but we just don't like to see old friends disappear without a trace. Guess the Athlon XP Thunderbird will just have to live on in our hearts instead.
RIP, Palm: 1992 - 2011
HP has plenty of great new stuff to announce in the phone and tablet space today, but something is notably absent: the Palm brand. It appears to be a casualty of this acquisition and subsequent "scale," and while the brand might not mean much to the modern smartphone consumer, it will be sorely missed by those of us who have been looking to Palm (in all its various forms) for handheld innovation for roughly two decades. HP is keeping the webOS brand around, however, so there's that -- and hopefully nobody will notice when we prefix it with an under-the-breath Palm when we're feeling a little sentimental.
HTML5 gets a brave new logo for this brave new world
The lynchpin for all discussions of open web standards, HTML5, has been spruced up with a dedicated logo from its parent organization, the W3C. We'd wax poetic about it, but that job has already been done: "It stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It's the standard's standard, a pennant for progress. And it certainly doesn't use tables for layout." [Thanks, Matt]
Motorola's new logo: it's red
Been wondering about what impact Motorola's January split into two distinct entities will have on your humble consumption of consumer electronics? Well, after attending Moto's big Christmas do in London, we seem to have uncovered one of the biggies: the Droid maker is switching to a crimson new brand identity from the start of the new year. They won't tell us much more than that, but we can only surmise that the slight chromatic deviation will be in an effort to distinguish between the Mobility arm, which will make all the pocketable things we know and love, and the Solutions group in charge of the less glamorous business hardware. We're sure there'll be some reshuffling of middle management and other structural reorganizations taking place, but we've got the big story right here: the stationery, it is a-changing.
Dell tweaks its logo just subtly enough for nobody to notice
A vital, mind-boggling stat: back in 2007, Dell used to have 800 creative teams churning away on its brand identity around the globe. Talk about fragmentation! Well, the company that Michael built wasn't happy with the disparate messages its ever so slightly different logo variations were sending to customers, and so over the summer it introduced a definitive new design. Yes, to most people it's just a blue circle wrapped around the familiar all-caps name and tipsy E, but oh no, it's so much more. For starters, that new blue is a custom shade that you won't find in any conventional color book, now called Dell Blue, and it's seconded by a Dell Gray (fitting for a business-centric operation) and a whole palette of specially selected extra colors. Additionally, the lettering is now a little taller and squarer, with the E extending above and below its brethren by tiny little bits. Oh, and there's an exciting new typeface for the company's slogan -- check it out after the break.
AMD kills ATI brand, you can look forward to blood-stained Radeons
This, dear friends, is a sad, sad day. ATI, the name of hope for all PC gamers who were sick and tired of NVIDIA rebadging the same GPU over the past couple of years, is to be no more. The callous souls over at AMD have decided that our little consumer brains aren't sophisticated enough to handle two awesome brands, so they're just axing the use of the ATI moniker from here on out. Product line names will be retained, with the Radeon and FirePro branding still intact, but ATI Eyefinity will now be known as AMD Eyefinity. The first graphics cards to, erm, benefit from the new nomenclature will ship "later this year," and the whole thing is said to have been motivated by AMD's move to Fusion APUs -- hybrid CPU and GPU chips -- where it's considered beneficial to have a unified branding strategy. Great, but did anyone consider the fact that the graphics wars will now be fought between two teams wearing green jerseys?
HTC starts selling phones in China under its own name
It's long been the case that if you wanted a HTC handset over in the world's most populous nation, you'd have had to look for its rebadged variant under the Dopod brand. But, as of today, that is no more. The prolific Taiwanese phone maker has decided that its name is now recognizable and valuable enough in China to be put on its own hardware and is kicking off a campaign with four own-branded phones. The Wildfire and Desire we're all familiar with already, while the Tianxi looks like a mildly tweaked HD2 and the Tianyi is a mix-and-match of design elements from the rest of HTC's portfolio. The company's also announcing a partnership with China Mobile to bring these puppies to market, so it's looking like smooth sailing ahead. Full PR after the break.
Apple tops media impact rankings in Q2
While we tend to hold Apple's feet to the fire on issues with their otherwise stellar products, the world at large sees a glossy coat of scratch-resistant awesome all over the Cupertino brand. According to General Sentiment (a media measurement firm somewhat obviously named), Apple was not only discussed more than any other brand in Q2 of this year, they are spoken of in high regard. You see, General Sentiment has developed a new metric called Perception Value and to show off the difference between "Impact" or how much a brand was discussed online, and "Perception" or how well-regarded a company is in those online conversations, they've focused on the Perception Value of Apple in their 12-page report on Brand Exposure Analysis. Unsurprisingly, BP made it to #2 in terms of impact, as the spill in the gulf was widely discussed on Facebook, Twitter and blogs. In terms of perception, BP isn't sitting so pretty. Apple, on the other hand, ranks #1 because of successful iPad and iPhone 4 launches. [via Macsimum News]
Obvious: Apple fans who own Apple products can't wait to buy the iPad
This is probably one for the obvious department, but we'll share it with you anyway. An NPD study released last week says that device awareness for the iPad is already very high (no duh), and that it's highest among 18-34 year old current Apple owners (double duh) with $100,000 or greater income. So basically, Apple fans with money to spend can't wait to buy the iPad. That, we believe, is the legendary triple duh. But wait, there's more. The reason all of those current Apple owners want to buy the iPad? "Liking the Apple brand." They want to buy an Apple product because they like Apple products. The multitouch screen tied for biggest reason to buy, and NPD also says that 18-34 users are interesting in actually playing music and accessing the Internet from the device. To be fair, those numbers are all cited as "awareness" -- only 9% of those surveyed said they were "extremely or very likely" to actually buy one. Price was cited as a major concern, and many of them, as we reported the other day, said they'd be just as happy with a netbook anyway. [via MacRumors]
Tim Cook: Yes, we're a "mobile device company"
I caught this back when Steve Jobs said it on stage at the event a few weeks ago, and I was surprised that more people hadn't yet. Jobs called Apple "the largest mobile device company in the world," and I had to do a double-take. Mobile device company? But don't you sell computers? Aren't you the top premium PC brand in the world? Pass, says Apple. Tim Cook confirmed at a Goldman Sachs press conference yesterday that Apple is calling themselves a "mobile device company" officially. The "traditional model" of having companies sell different things -- hardware, software, peripherals -- just doesn't work on today's world, according to Cook. So Apple is no longer a computer company, or an OS maker (though he does say that OS X scales just fine down to the smaller devices), or a media giant. Its main focus is mobile devices. Side projects like the AppleTV are "just a hobby." Somehow, Apple's focus changed when we all weren't looking (though we had hints -- Steve did take the "Computers" out of the name at the event a while back). The reasoning makes sense, though, even if it is a little disappointing that the company that makes the best computers in the world isn't even calling them computers any more. [Via TechCrunch]
Comcast smears the XFINITY brand across all its services
Apparently worried its On Demand Online project would suffer the shame of a silly name all by its lonely, Comcast has rebranded its cable TV, internet and phone services as Xfinity TV, Xfinity Internet and Xfinity Voice. Other than the name not much is changing (@ComcastCares will still be doing its thing on Twitter), although the rollout of the new branding (starting next week, the first 11 markets include Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco) should sync up with 50mbps or high speeds becoming available. Of course, if those slick flame colored letter started showing up on TV repair guy trucks at the same time as a truly revolutionary new DVR software package instead of the slightly spruced up version we'll be getting over the next few months, then they could call it anything they want to.
The Street: Features can't sway Apple customers' trust
Jason Schwarz over at TheStreet has written an article analyzing Apple's current position in the marketplace and what Apple's competition needs to do in order to catch up. The article focuses mostly on Apple's iPhone/iPod + iTunes ecosystem, which isn't surprising. Though Mac sales bring in a fair amount of cash to the company, Apple's handheld market is the company's most current success story, and everyone from Microsoft to Palm to Google has spent the past several years trying (and failing) to duplicate that success. Schwarz notes that Steve Jobs's recent claim that, "We see no signs of the competition catching up anytime soon," doesn't necessarily apply to the feature set of the iPhone or its integration with iTunes, but rather Apple's financial success and brand impression. He has a point. Recent ads have been trying to sell the Droid on its feature set, telling us all the things that Sega does that Nintendon't - er, I mean, all the things Droid does that the iPhone doesn't, but trying to sell the Droid on features hasn't exactly toppled the iPhone's dominance quite yet, and all indications are that the Nexus One isn't likely to take a big chunk out of Apple's smartphone sales, either.
Polaroid announces new OneStep film and instant digital cameras, some branded LCD TVs
Knowing the drive and tenacity of Lady Gaga, we expect that any day now we'll she'll be the president of PLR IP Holdings within the week. Until that fateful day when Polaroid becomes the Haus of Gaga, it looks like the company will be keeping busy by continuing to slap its name on consumer electronics. Probably the coolest of the lot is the PIC 1000, the future-retro Polaroid OneStep film camera developed in part at the urging of The Impossible Project. Just like its namesake, this guy uses Polaroid Color 600 Instant Film. This bad boy will be available at national retailers in 2010. If digital instant shooters are more your speed, The company's newest Zink-enabled camera, the obviously named Instant Digital Camera, boasts 12 megapixels and 3 x 4-inch prints. And rounding things out, the company has a slapped its name to a handful of LCD TVs from 42 to 65 inches in size. You're psyched, right? Hit the PR after the break for all the shocking details.
HTC You ad campaign unveiled
HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we'd say this marketing push hasn't come a moment too soon. As for the ad itself, while it's not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole -- we'll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again. Update: And the commercials have gone live on YouTube as well -- we gotta say, we're pretty into them. Check 'em after the break.
HTC You ad campaign unveiled (update: video!)
HTC's definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company's gearing up to go mainstream -- this is the first print ad from the new HTC You campaign that's launching today. Considering HTC's recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we'd say this marketing push hasn't come a moment too soon. As for the ad itself, while it's not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole -- we'll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again. Update: And the commercials have gone live on YouTube as well -- we gotta say, we're pretty into them. Check 'em after the break.
