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Wendy's becomes Wendy'z for Petz in-store promotion
It seems that while advertisers in the UK are discouraging gamers from eating fast food (or playing games, for that matter), US fast food chain Wendy's is partnering with Ubisoft to offer toys based on its uber-popular Petz series, according to Brandweek.com. During a five-week campaign in stores, customers picking up a Wendy's "Kids Meal" will receive one of a variety of Petz-themed items: a Petz Catz PC game, Petz Dogz PC game, a Catz balancer ball, a Dogz plush toy or a copy of the Petz-themed card game.Astute readers will note this isn't the first time Wendy's has partnered with a video game company for an in-store promotion, though this time around, we're betting Jack Thompson isn't getting up in arms over the less than inflammatory nature of the product involved.
Reggie named Grand Marketer of the Year
Brandweek magazine, which we suppose we'll have to get familiar with if we want to continue pretending to know something about business, named Reggie Fils-Aime their "Grand Marketer of the Year" for 2007. The magazine celebrated Reggie with a long article about how awesome the Wii is, and how his strategy and competitiveness helped put the (awesome) Wii in a gazillion homes.Reggie is given a lot of the credit in this article for Nintendo's unusual Wii marketing, including the "Wii would like to play" commercials and the Wii ambassador program (in which popular bloggers in non-game fields were invited to Wii parties in fancy hotels). Whatever role Reggie has had in the adult-focused marketing of the Wii, it's paying off.[Via Game|Life]
