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RIM: A brief history from Budgie to BlackBerry 10
Listen to much of the chatter about Research in Motion today and you'll hear the launch of BlackBerry 10 described in almost apocalyptic terms. All-or-nothing. Live-or-die. Make-or-break. There's some truth to the extreme language, but BlackBerry 10 is really just the latest in a series of transformational moments for a company that has frequently had to adapt to survive. In that sense, the appreciation for crises and opportunities is almost as natural as breathing for RIM. What's less certain is whether or not the company in 2013 is as capable of wholesale shifts in strategy as it was for much of its not quite 30-year history. Read on to see why reform is possible, but won't be quite so easy.
