buisnessisider

Latest

  • iPad usage survey shows Web browsing still primary tablet timesink

    by 
    Michael Grothaus
    Michael Grothaus
    05.10.2011

    Silicon Alley Insider has posted a chart showing the comparative results of reported iPad usage from November 2010 to the current month of May 2011. As you can see from the chart above, an overwhelming amount of people spend a majority of their time on Apple's tablet surfing the Web -- most of those people presumably using Safari to do so. After Web browsing, which came in at 36%, emailing, Facebook and Twitter usage on the iPad came in second place at 23%. Social networking was followed by "other app" usage at 21%, and after that, watching videos and gaming virtually tied at around 14.5% each. The results from this informal poll show that the iPad is still primarily a consumption device as opposed to a creation device, but with apps like iMovie and GarageBand for iPad, not to mention all of the other ways iPads are being used to create content rather than just watching it, that could be changing quickly.