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Bobby Kotick muses about a Call of Duty MMO
Activision Blizzard owns one of the most profitable gaming franchises in the world with Call of Duty, and Bobby Kotick knows it. In a recent interview with the Wall Street Journal, Kotick was open about his ambitions with the series, saying that he wishes that they would create an online subscriber version. It's not a new sentiment from Kotick, as he's been saying as such for years, although it certainly is pretty straight-forward. Kotick threw a few logs onto the fire of speculation: "I would have Call of Duty be an online subscription service tomorrow. I think our audiences are clamouring for it. If you look at what they're playing on Xbox Live today, we've had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play." No stranger to controversial statements, it's hard to tell if Activision Blizzard's CEO was just shooting the breeze or hinting at an upcoming title from the publisher. In any case, a Call of Duty MMO would be major news indeed if it happened, so we'll be sure to keep our eyes on Activision -- and our ears on Kotick for any possible confirmation. [Via Eurogamer]
Activision CEO teases Call of Duty plans for China, Korea
While discussing his company's plans for the grotesquely lucrative Call of Duty series, Activision CEO Bobby Kotick teased another evolution in the war game franchise: globalism. No, we don't mean the globe-trotting "narrative" of the games, but rather Activision's plans to cash in on the rest of the planet. "The popular global fantasy of being a soldier is allowing us to enter new geographies, leveraging expertise only companies like Blizzard have in markets like China and Korea," Kotick said. "We have dedicated teams in these new markets creating content for the audiences that, to date, have only been satisfied by Blizzard games. Soon we'll announce our plans for both China and Korea." And that's all he said before returning to a general discussion of the Call of Duty business. Is he talking about the oft-rumored Call of Duty MMO or just a global release of the existing games, using Blizzard's proven methods? Kotick says we'll find out "soon."
Activision expresses interest in subscription-based Call of Duty
Infinity Ward may have tried to distance itself from the rumors about the Call of Duty franchise going down Subscription Lane™, but Activision head honcho Bobby Kotick said otherwise during the publishing giant's recent earnings call. "If you think about the success that we've had in other product categories on subscription, you can get a sense of the direction that we want to take that franchise," he said. It's by no means a confirmation that you'll be Oscar Mike to the Inn before heading into the Den of Eternal Bunnyhoppers or whatever. But if there's anything Activision is good at, it's learning how to make more money from the massive amounts of money it's already made -- and subscription-based games generate the cash money on a monthly basis.
Rumor: Infinity Ward hiring SOE devs for MMO
Once more, we must throw another rumor into the gurgling vat of faint indications that Infinity Ward is planning a subscription-based MMO. This time 'round, Destructoid cites the wise council of anonymous "industry sources" that reportedly suggests that Infinity Ward is hiring developers from Sony Online Entertainment (and borrowing a few human resources from Blizzard) to work on the new project. Now, if these reports are accurate, there's no earthly way of knowing for certain if the project is an MMO, or whether or not it will even be based on the Call of Duty franchise. Then again, considering our current kill rank in Modern Warfare 2 is like 5,314,592, doesn't that mean Infinity Ward's already made an MMO? Food for thought, folks. Food for thought.
Activision pursuing 'online monetization models' for Call of Duty franchise
For quite some time now, Activision execs have been hinting at the idea of MMO monetization being implemented in games other than Blizzard's behemoth World of Warcraft. Speaking at the BMO Capital Markets Conference this past week, another Activision exec – CFO Thomas Tippl – was tasked with the question of whether or not WoW's "successful online business model" (read: monthly subscription fees) would end up in other Activision properties. "It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay," Tippl says, according to an IGN report. "I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty." He also notes that "there is demand from the core gamers to pay up for that," which likely means that many of you who got Activision's survey back in June supported this. Shame on you. [Via CVG]
Infinity Ward backs away from Call of Duty subscription rumors
With rumors pointing to a Call of Duty subscription service under consideration at Activision Blizzard, developer Infinity Ward hopes to remove itself from the idea as much as possible. The company's community manager, Robert Bowling, noted on the developer's forum, "This rumor has absolutely nothing to do with Infinity Ward or our games, including Modern Warfare 2. We would never introduce such a system for Modern Warfare 2 so don't worry. Multiplayer will always be equal and free for everyone as always." The survey, allegedly sent out by Activision, asked "how likely" players would be to purchase or subscribe to a system that provides "new in-game content like map packs and betas," and "team-management services." It appears Infinity Ward's statement doesn't overrule the rumors completely -- Bowling appears to be addressing pay-to-play multiplayer more than anything -- but it's good to see such rapid response to a concerned community. So, what's the other Call of Duty developer, Treyarch, up to?
Survey says: Activision exploring MMO monetization for Call of Duty franchise
Way back in March of ought eight, Activision CEO Bobby Kotick wondered aloud during a conference, "[What] would be the natural evolution of a property like Call of Duty into a massively multiplayer environment -- how do you monetize that?" And it seems as though the company is working on that very question, if a survey spotted by Destructoid holds any truth to it. Referring to a handful of features (such as "new in-game content like map packs and betas," and "team-management services," among others), the survey asks participants "How likely are you to purchase or subscribe to this online service when the next Call of Duty game comes out?" The survey goes into much gorier detail but, from what we can tell, it smells like Activision is testing the waters for that MMO-esque monetization that Kotick spoke of so long ago.
No in-game ads in Starcraft 2
When Bobby Kotick was discussing Guitar Hero expansion and the possibility of a Call of Duty MMO at the Morgan Stanley Technology Conference last week, he also brought up a much less appetizing prospect: in-game advertising in StarCraft 2. ... Shh, if you're very quiet, you can hear fanboy hearts all over the world shattering and being replaced by churning, white-hot fury.As much as we enjoy that sound, Blizzard has swooped in to explain that fans have nothing to be worried about, telling Blizzplanet, "We have no plans to have in-game advertising in StarCraft II. We believe Bobby was actually referring to Battle.net, which has always included ads." ... Well, thank the Overmind for that.
Potential Call of Duty MMO symbolizes 'natural evolution' of Activision Blizzard
Soon-to-be CEO of merged mega-publisher Activision Blizzard, Activision head Bobby Kotick mused on latent cash cows at the Morgan Stanley Technology Conference in Dana Point, California. Kotick clearly senses the possibility of transforming his million-dollar franchises into billion-dollar franchises. MMOrph them! "[What] would be the natural evolution of a property like Call of Duty into a massively multiplayer environment -- how do you monetize that?" wondered Kotick. That is the question, Bobby. Lucky for you, you can just sit back and let the WoW think tank (a.k.a. your $1b investment) do the answering ... *fingers crossed*.
Activision exec discusses Call of Duty MMO
In a discussion with investors yesterday, Actvision CEO Bobby Kotick mentioned how the soon-to-be-formalized merger with Vivendi Universal would give the new company the ability to leverage their properties in ways that were never before possible. Specifically, he mentioned how Activision could conceivably tap into the technical and creative expertise of Blizzard in developing the Call of Duty franchise into an MMO. This follows on the heels of another recent comment he made in public recently about Activision's research into the MMO space, and their perception of the considerably monetary barriers to entry.While nothing about Kotick's comments seemed to indicate that a Call of Duty MMO was actually in development, it's still an interesting prospect to think about. Call of Duty 4, which is currently the most actively played game on Xbox Live, actually contains a number of gameplay elements reminiscent of an online RPG. There are classes, various skills and challenges to grind, and a persistent experience gain. It really wouldn't be much of a stretch to imagine Call of Duty in an MMO context, or at the very least, containing even more elements from the genre to grab players and keep them coming back. But the very prospect of a collaboration between Infinity Ward and Blizzard is almost simply too much for my geek brain to handle, so for my sanity I'm just going to have to assume this was all executive-speak, and such a game will never happen.
