casual-guild
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What's your guild's niche? Help players find your specialized group
What is your guild all about? Many guilds are fairly easily described by their schedules and raid progressions (or their lack of either). More likely, though, the essence of your group -- the part that gives it its flavor and makes it stand apart from other guilds -- is somewhat trickier to describe. "Social," "casual," "raiding" ...These terms pretty much describe most guilds. Even terms that seem fairly self-explanatory at first glance can be problematic for players trying to evaluate a potential fit. "We're a dedicated roleplaying guild." OK, so what's the spin? One RP guild might maintain a military structure and campaign, while another plays out some very adult-themed interpersonal dramas -- definitely not interchangeable concepts! Our experience is that player and guild drama becomes inevitable when members end up unhappily guilded in a group that doesn't truly fit. The Drama Mamas frequently get mail from players who find their guildmates nice enough but still have that itchy feeling that something just isn't clicking. So as we prepare a guide to help players target the qualities they're looking for in a guild and figure out where to find them, we're turning to you for feedback plus a chance to let other players know about what your own guild's niche has to offer. Click past the break for more details on how to participate.
Let loose The Swag Dogs of war
If the quest for bigger and better loot leaves you craving still more, maybe you need a guild that takes things to the next level: a shot at WoW loot you can wear in real life, too. Enter The Swag Dogs, a brand new guild created by our friends at SwagDog. The Blizzard-approved apparel specialists have created a family-friendly guild where players can make new friends, get in on raiding groups on the ground floor -- oh, and get a shot at free WoW swag and BlizzCon tickets. You'll recognize SwagDog as the folks behind those sweet guild tabard-style T-shirts you've seen on recent posts here at WoW.com, including our recent WoW 5th anniversary T-shirt giveaway. The SwagDog crew are pretty good people. They sponsor our WoW.com Guild of the Month contest, giving out a $100 SwagDog gift certificate to the winning guild every month. When we heard SwagDog was forming an in-game guild, we smelled a marketing rat -- but as it turns out, there's no pressure to buy. Instead, The Swag Dogs have created the guild as a conduit between players and the SwagDog design team, to encourage players to bring their ideas for new products and designs directly to the source. Those who participate actively will gain a shot at special giveaways ... And of course, the pleasure of getting into a friendly, casual guild from the get-go.
