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The Change 4 Life ad campaign gathered early attention with the shocking connection between sedentary activities like games and "AN EARLY DEATH." Then it softened the message a bit with the more positive suggestion that "active" video games would be a healthy move. Now, the initiative is getting its...

October 26th 2009 at 9:00pm 0 Comments
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Change4Life, the British ad campaign designed to encourage kids to be active, is releasing a new television ad that approaches the topic of games. While the previous release from the campaign drew a visual parallel between video games and "AN EARLY DEATH," the new ad, created by Wallace and Gromit's...

April 24th 2009 at 10:50am 0 Comments
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The Advertising Standards Authority, within Her Majesty's domain in the UK, has rejected complaints that the government's Change4Life campaign is misleading or offensive. GI.biz reports that while the ASA did understand the complaints of trade group Tiga and several publishers, it found that the ad...

March 19th 2009 at 10:13am 0 Comments
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Update: Sony is considering action against the ad agency for the unauthorized use of what looks like a PlayStation controller. In addition, Codemasters and Konami have both expressed their disagreement. Konami mentioned its Dance Dance Revolution series, which requires standing and moving, and Codem...

March 9th 2009 at 11:18am 0 Comments
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MCV reported this morning that an ad campaign titled "Change4Life," currently running in the United Kingdom, is targeting the region's gaming populace with some fairly suggestive remarks. Drawing a correlation between childhood game playing and "an early death," the British Heart Foundation, Diabete...

March 6th 2009 at 12:30pm 0 Comments