chitika research
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Ad network Chitika reports iOS 6 on 15% of compatible devices
While this is based upon info taken from people using Chitika's service, we've found overall trends are quite nicely tracked by this data. The latest report says that a full 15 percent of eligible iPhones, iPod touches and iPads are already running iOS 6. Considering it was released just yesterday? That's impressive. As TechCrunch points out, after two months of Jelly Bean (the latest Android OS) availability, Google has seen an adoption rate of only 1.5%. Apple customers are a little quicker to react and install whenever a new iOS appears, it seems. Of course, considering iOS 6 was Apple's first full version update over the air (5.0.1 saw the debut of OTA updates), adoption is likely that much faster as a result.
Feuding analysts argue about whether the iPad is boosting Mac sales
Think it's only Apple faithful who are adding an iPad to their gadget cache? According to Chitika Research, that's not true. The online advertising firm keeps a close eye on which platforms are downloading its ads the most, and it says that Mac computers accounted for 10.3 percent of wasted bandwidth in April. That's up from 7.4 percent in the January - March timeframe (you know, the pre-iPad era), and Chitika Research Director Daniel Ruby says "90% of that increase was due to the iPad halo effect." Meanwhile, NPD analyst Stephen Baker believes that the boost is instead thanks to the new MacBook Pro models that were released at the same time, and Technology Business Research analyst Ezra Gottheil says "early data on the iPad indicated that most buyers were already in the Apple club." Who is right? Survey says... your guess is as good as ours, and any of theirs, apparently.
Chitika labs estimates that over one million iPads have been sold
On April 8th, just six days after the iPad went on sale, we ran a post writing that Chitika Labs (who had been tracking iPad sales by counting cookies of new iPads hitting the Internet) claimed that Apple had sold 564,257 units. The method used is admittedly not the best of all possible metrics, but it does provide an indication of how many new iPads were leaving the shelves. Today, 15 days later, Chitika reported that over 1,000,000 iPads have been sold. They also claim that over 32,000 new iPads were seen on the Internet today, representing 4% of all total iPad sales. Thanks to TUAW reader "xamevou" for sending this in.
Chitika tracking iPad purchases, estimates 560K so far
Want to know how many iPads have really been bought? It may not be the ideal methodology, but at least ad network Chitika can explain where its numbers are coming from: the company is watching for ad loads from unique instances of Mobile Safari (each one representing a newly unpacked iPad browsing the net), then factoring in the percentage of the Internet that is visible to Chitika's sensors. The result, as of tonight, is about 565,000 iPads in the wild -- which means that sales are moving along nicely, even after the steep peak of the first day has passed. [via Business Insider]
Survey: 45% of iPod touch users running old firmware
Chitika Research, a company that helps deliver online advertising, has released numbers from its network that claim 45% of iPod touch users still haven't upgraded to the iPhone 3.x firmware. Only 55% of the users measured have paid the cash to upgrade to the latest version (because of accounting regulations around subscriptions, iPod touch users have to pay for an upgrade that iPhone users get for free). And actually, the story is even worse than you think: Chitika points out that since mid-June, every single iPod touch sold has had 3.x pre-installed on it anyway. That means the percentage of users who owned iPod touches before June but haven't yet upgraded is even higher than the overall numbers show. So how can Apple fix this (and they probably should -- lots of their best and brightest apps require 3.0, not to mention developers have spent a good amount of time upgrading them for the new firmware)? First, and maybe even only step, is to get rid of that fee, and Apple is already working on that one. Of course, education might be another issue -- it's possible that iPod touch users just don't know that there's an upgrade waiting for them. But I have an inkling that the fee is the real issue here. People may scoff at a $10 app, and I'm sure that they're doing exactly that for an upgrade to the firmware. [via CultofMac]
