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Ngmoco acquires iPhone game dev Freeverse
Despite a still-wavering economy (and industry-wide layoffs), Neil Young's ngmoco has just bought up large Brooklyn-based iPhone game developer Freeverse. Gamasutra talked to both ngmoco and Freeverse, who (expectedly) had nothing but sugary kisses to throw at each other. "We've been thinking about how to accelerate our strategic growth though acquisitions of companies and intellectual property, and Freeverse was really at the top of our list," said Neil Young. Meanwhile, vice president of Freeverse Colin Lynch Smith described the relationship between his company and Young's as "like the perfect dating situation." Now things are really steaming up! The ngmoco head further describes his company's goal in the purchase as, "to acquire the companies we think have the right blend of talent and DNA and intellectual property we think will work well in the freemium space," echoing comments he made recently on why Rolando 3 never got to roll around on our iPhones. With plans to reach out to developers with the Plus+ SDK (the company's social networking service) in the coming weeks and an outwardly aggressive strategy to pursue the free-to-play market, ngmoco certainly has plenty on its plate in 2010.
Mac publishers expect 2007 rebound, iPhone games uncertain [Macworld Expo]
Mac game developers and publishers at this year's Macworld Expo expect 2007 to be a significantly better year for the platform, with more releases and sales. The Mac companies are looking forward to the iPhone and hope to develop for that platform, but none we spoke with over the show week expected to have that opportunity since the iPod has eluded them. The companies said last year's transition to Intel hardware stalled the Mac gaming industry and closed or slowed several competitors. Ian Lynch Smith, president of Freeverse told us, "Everyone else in the industry ran for the hills. That's why there were very few releases last year versus the year before." His brother and vice president, Colin Lynch Smith, remained positive, saying, "2007 should be a great year for [Mac] games." (Disclosure: This writer has created occasional trailers for Freeverse.)David Stephen, head of Feral Interactive, said the "outlook is decent" for this year. "We're benefiting from growth in Apple's installed base," he added. Stephen also looks forward to the thinner number of competitors, saying the few remaining game companies "[make] it a little less competitive."The companies respond to the iPhone after the break.
Freeverse product update (Macworld Expo)
Freeverse occupies a typical booth at the Macworld Expo in an atypical space; instead of joining the few Mac gaming companies located in the North Hall, Freeverse holds down a corner of the bustling South Hall. Brothers Ian Lynch Smith and Colin Lynch Smith gave us updates about the company. (Full disclosure: this writer has occasionally created trailers for Freeverse games.)The longtime Mac developer and publisher chose the South Hall because, like other Mac game publishers, Freeverse has diversified and sells "more than just games," according to Colin. (Indeed, vector graphic app Lineform, audio recorder Sound Studio, and comic maker Comic Life Deluxe are on display.)For games, the company is showing its nearly-finished Mac version of Heroes of Might and Magic V, the first game published using the quick-port Cider technology. Cider helps translate Windows APIs, but the resulting games require an Intel Mac -- which is itself basically PC hardware. As the Cider guinea pig, Freeverse is looking forward to charting the game's sales against its costs.Big Bang Brain Games -- Freeverse's take on Brain Training -- the latest Burning Monkey Solitaire, and other titles are also being showcased. The brothers remained cautiously optimistic about game sales, saying they expect 2007 to be better than 2006's transition to Intel hardware.
