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\"First is the beginning\" -- tautologies notwithstanding, so debuts Sprint's inaugural EVO 4G commercial, now online and airing over broadcast television. Although evoking the same parallel syntax narrative style akin to the \"Droid does\" campaign -- as well as rocket-propelled imagery -- we gotta sa

4 years ago 0 Comments
June 2, 2010 at 10:37PM
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Looks like Verizon's addicted to the sweet taste of success: following its victory over AT&T regarding the Map For That ads, Big Red's complaining to the The National Advertising Division of the Council of Better Business Bureaus about Sprint's \"America's most dependable 3G network\" tagline. Ve

5 years ago 0 Comments
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Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready -- we're guessing this doesn't apply to Media Ce

5 years ago 0 Comments
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Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready -- we're guessing this doesn't apply to Media Ce

5 years ago 0 Comments
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Apple's created a whole new chapter in its \"Get a Mac\" ad campaign based on targeting Microsoft's successful Laptop Hunters series, and while at this point it's just a lot of muddled back-and-forth, the gang in Cupertino managed to spice things up a little by bringing in an all-too-recognizable fac

5 years ago 0 Comments
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For years now, companies have sought to produce the most engaging advertisement on the eve of the Super Bowl here in America. In just a few months, however, they'll be vying for something else -- your clicks. Canadian sportscaster Le Réseau des Sports has confirmed that both SD and HD broadc

6 years ago 0 Comments
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Content owners have long since looked down upon the almighty DVR, but a recent survey suggests that they actually have little to worry over. In fact, over 90% of individuals surveyed by Knowledge Networks admitted that they \"typically watch TV during the prime-time hours of 8:00PM to midnight,\" whi

6 years ago 0 Comments
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Whoa, whoa. Wait a minute. Is this report really saying that those obnoxiously loud used car commercials aren't any louder than the programs they accompany? In fact, yes. Tom Feran has taken the time to actually explain how loudness works in television here in the US, and the resulting report is pr

6 years ago 0 Comments
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Not like you couldn't piece this one together yourself, but NBC Universal isn't going to let this opportunity pass it by. Just like the run-up to the SuperBowl, it's planning on using the Olympics as a campaign platform for HD. Reportedly, affiliates will be \"provided with on-air, direct mail and bi

6 years ago 0 Comments
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Offensively loud television commercials have been a worldwide annoyance for years, and while a number of technologies have emerged in an attempt to hush those loud-mouths, British regulators are taking matters into their own hands. Just last week, the Broadcast Committee of Advertising Practice, wh

6 years ago 0 Comments