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Blockbuster announces cable VOD tie-ups, expanding CinemaNow OnDemand deal
As a part of its "transformation to a Multi-Channel Brand" Blockbuster continues to use its name recognition to reach new markets, simultaneously trumpeting the success of a partnership with CinemaNow, resulting in Blockbuster OnDemand on Samsung HDTVs, Blu-ray players, as well as other hardware and soon, Motorola phones, while also easing into the cable video on-demand arena. In deals with Suddenlink and Mediacom via their VOD provider, Avail-TVN, they'll start off slowly by rebranding parts of their VOD service under the Blockbuster name, do some cross-promotion and then eventually take their relationship to the next level by allowing customers to search the rental giant's Blu-ray and DVD library for movies that might not be on VOD right now. The old dog seems willing to try anything to get back on top, but alone or all together, it's tough to see these strategies restoring the customer base Netflix and Redbox continue to eat away.Read - Blockbuster Enters Strategic Alliance With Cable Operators Suddenlink Communications and Mediacom Communications
