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Wii Warm Up: Cowboy Jed vs. guys who want to play
This morning, we've got a very simple question for you: which commercials do you prefer, the new Cowboy Jed ads (minus the hilarious remix footage), or the Wii Would Like to Play guys? It's a tough decision. Cowboy Jed is off the proverbial chain with those extras, but extremely annoying on the actual television. The Wii Would Like to Play guys are great themselves, but some of those ads are not. Have an opinion? Or do you just skip the commercials anyway?
Cowboy Jed implores you to look at more footage
By far the most enjoyable thing about Mario Kart Wii (and we're not saying Mario Kart is bad) is the psychotic "Cowboy Jed" advertising campaign, in which a hyperkinetic salesman attempts to sell us karts, while impressing upon us the importance of looking at the footage. Look at the footage!The footage has just gotten a lot cooler with the discovery of a ton of previously-unseen Jed clips. They're available on archive.org under a Creative Commons Attribution-Noncommercial license, meaning you're free to remix and share the all-important footage as long as you're not making money off of it. If you just want to, you know, look at the footage, the "Cowboy Jed Song" link features a footagey music video (as seen above), and the "Cowboy Jed Montages" link features montages of the remixable material for viewing. Look at the cow! Look at the footage.Read: The Cowboy Jed SongRead: Cowboy Jed Clips for RemixingRead: Cowboy Jed Montages
Mario Kart ditches 'Wii would like to play' for Cowboy Jed
"Look at that boy!"As effective as Nintendo's "Wii would like to play" commercials have been, expanding the system's audience and attracting non-gamers, we're glad to see the campaign shunned for Mario Kart Wii (Though we expect to see it reappear for Wii Fit). In our opinion, the advertising style seemed inappropriate for some titles, Metroid Prime 3: Corruption, for instance.In the slogan's stead, we have Cowboy Jed and his Mario Kart Emporium parodying local, low-budget dealership commercials. Fantastic! We hope Nintendo of America and advertising firm Leo Burnett are planning more of these strange commercials for upcoming games. Get behind the wheel and drive past the post break for two more videos with Jed. Woo!%Gallery-4772%
