creativeaudio
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A PC component maker in a post-PC world
If you had a desktop PC during the early noughties, your first encounter with Creative likely involved sound cards. Back then, if you wanted to upgrade the audio on your desktop, a Creative sound card was often the most affordable, or accessible option. If the name Sound Blaster resonates with you at all, there's a good chance you were one of these people. You may have fond memories of enjoying your burgeoning (and possibly illegal) MP3 collection through it. You might also recall lost hours downloading what you hoped were the right drivers to your specific model, only to find they were minutely, yet critically, different from the best match you found on the support website. My experience was mostly the latter. I'll admit I never thought I'd consider buying Creative ever again. There wasn't anything overly wrong with its products -- just nothing overly compelling about them either.
