credibility
Latest
Ask Massively: Why tpyos matter
Whenever you sit down to read an article -- let's say it's an article about MMOs on your favorite MMO blog -- the author has a hidden persuasive advantage. Readers are inclined to believe what they read unless they have a compelling reason not to because believing is easier than not believing. In fact, humans have a hard time mentally readjusting if they hear a lie about a topic before they hear the truth, especially when the lie confirms comforting pre-existing beliefs. And like it or not, we grant a measure of authority to published articles, to what we see in print from people we presume are professionals. But even a lowly games writer squanders that "authoritativeness bonus" when he can't even be arsed to press the darn spellcheck button.
The Soapbox: Credible currency
Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. With all of the other crises hitting the gaming world, it's easy to have missed the fact that Lord of the Rings Online has started selling statted gear in the cash shop. It's not endgame gear, of course, and it's mostly there for low-level players to get a minor boost. Really, as has been said by others, it's not something all that unusual, nor is it game-breaking in the slightest. It's just a convenience thing. It's also something that Turbine promised would never be done. I don't have an issue with the sale of low-level armor with stats on it, in Lord of the Rings Online or in other games. What I do have an issue with is the matter of credibility, the one currency that every company starts with and loses over time. Credibility is something you have to spend carefully, and every so often, a company spends it wrong. And the results, in the long term, are never pretty.
Tech industry is world's most trustworthy, says new survey
Who do you trust to "do what is right?" Your answer to that question will depend on how you interpret it, though we don't think there's too much room for ambiguity with the results from Edelman's 11th annual Trust Barometer survey. It shows the tech industry a clear 10 percent ahead of the rest of the corporate world in terms of trustworthiness, with the automotive (a favorite of ours) and telecommunications (really?) sectors following up in second and third. The results come from the polling of 5,075 "informed" members of the public from 23 nations. We reckon all the companies involved in making the business of chipmaking quite so reputable should pat themselves on the back -- unless their names are Motorola, Samsung or Sony Ericsson, those guys' failures with Android updates haven't really contributed to the credibility of their industry at all.
