crytek-shanghai
Latest
Crytek opens new branch in Shanghai
Crytek is putting on its Expansionface, announcing the formation of Crytek Shanghai Software Co. Ltd, the developer's new presence in China (and not just a company that makes Shanghai games).Crytek Shanghai's responsibilities include the "regional operation" of Warface, and the promotion and support of CryEngine in Asia. " We see a lot of potential in the Chinese market, and have learned a lot from the close relationship with our eight existing Chinese Licensees, whose backgrounds range from game development to architecture visualization, and interactive exhibition to serious simulation," Crytek managing director Avni Yerli said.Crytek has previously expressed interest in going entirely free-to-play with all its post-Crysis 3 projects. That business model certainly makes sense for a company hoping to gain a foothold in the Chinese market.
