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Comcast promises Xfinity VOD streaming on more devices, new Xcalibur guide in 2012
Don't expect Comcast to stop its Xfinity VOD streaming to the living room rollout with just the Xbox 360 this Christmas, as executive Sam Schwartz promised during a CTAM panel that it plans to develop apps for the PS3, Wii, Roku and other connected TV platforms. Multichannel News reports it doesn't plan to roll out streaming to as many platforms as Netflix, so we'll have to wait and see where this initial venture into IPTV stops. Think big cable is scared of over the top services? Maybe not yet, since Comcast claims Netflix subscribers tend to be the most voracious users of its VOD. Also in Comcast's future is its completely revamped Xcalibur guide software with internet and social media tie-ins (check out our early sneak peek here), which Schwartz reiterated would be available nationwide at some point next year.
Nielsen survey shows high interest in 3DTV, low interest in paying for it right now
This year's hot new feature in HDTVs is 3D, but just as fast as the products have rolled out, complaints have come in the form of comments and editorials, citing the glasses, dearth of content and lack of interoperability between different manufacturer's TVs and glasses. Nielsen and the Cable & Television Association for Marketing have completed what they claim is the first comprehensive study including exposure to 3DTV content with qualitative focus groups and a quantitative study. Analyst wordplay aside, what Frank Stagliano, Nielsen general manager of TV Primary Research calls a "marketing challenge" becomes apparent with the numbers of consumers saying they are likely to buy a 3DTV in the next year dropping after they experience it and consider the additional cost and limited content, with 57% taking issue with the necessary glasses. Though the same number of people said 3DTV made them feel like part of the action, those kinds of responses explain the hype over glasses free technology, despite its significant limitations. While more people than ever will get the chance to get their eyes on 3D football, tennis and movies this weekend, manufacturers and retailers should prepare for a hard time coaxing consumers to buy in immediately (exclusive content is not helping) with the possible exception of videogamers -- 71% of hardcore and regular gamers were interested in playing in 3D.
The revolution has been televised: Survey reports 53% of U.S. homes with HDTV
Congratulations HDTV owners, you are now in the majority, at least according to the results of the latest Pulse report from Cable & Telecommunications Association for Marketing. That's a sharp rise over previous stats (33% in February / 23% in November '08 from Nielsen, 34% last fall from Leichtman Research Group) but not totally out of line, given the post DTV switch era we find ourselves in. While that number may still seem a bit high just based on our own anecdotal evidence, a quick look at the purpose of the group and its members bodes well for high definition fans, hopefully the cable companies and channels that make up much of its base take heed to these numbers and ramp up the HD expansion -- we'll keep dreaming the impossible dream of dialed back QAM compression and HD only channel packages.
