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Nexon CEO says consoles will F2P or die
Never one to mince words, Nexon America CEO Daniel Kim stated that the traditional game console's days are numbered -- if it doesn't adapt to the market. "Console developers are starting to realize that as well, that unless they make accommodations or think about changing their own business model they're going to quickly go the way of the dinosaurs," he said in a GamesIndustry.biz interview. Kim predicts that there will be no way for the console market to grow without free-to-play. His perspective comes from Nexon's research in Korea, which indicates that market developments have shifted players away from the old way of doing things on consoles. He also said that F2P puts the onus on the developers to "earn the business" of players instead of taking their money up front and running. "It's really hard to beat free-to-play as an offering," Kim said. "I know it's tough for [console developers] to just cut off hundreds of millions of dollars in revenue to say 'OK, we're going to go free-to-play and make our bed here,' because that's going to piss off a lot of people who they already have an existing business relationship with."
Nexon brings free-to-play offerings to Steam
Nexon America, the North American purveyor of Vindictus, Dungeon Fighter Online, and Combat Arms, is bringing these free-to-play titles to Steam. Vindictus is available on Steam starting today, and the other two games will follow later in the month. The games will be available to Steam players in the U.S., Canada, Australia, and New Zealand. Steam's appeal as a platform was increased by the addition of free-to-play support in June of last year. Daniel Kim, CEO of Nexon America, says that using Steam for distribution is about making access to games as easy as possible and that "Valve has been a great global partner to Nexon for many years, and this agreement continues the marriage of Nexon's immersive content with Valve's strong distribution channel and large player community." [Source: Nexon press release]
Dragon Nest closed beta delayed
Nexon's Dragon Nest team announced today that the 3-D brawler's closed beta is being pushed back until June. While this may seem like bad news for fans anticipating the chance to get their hands on the game, Nexon assures us the team felt the decision necessary in order "to provide a polished and positive experience for our players, fans, and testers." The game -- described by Nexon CEO Daniel Kim as "an action MMO that the company is trying to position as the third point in the 'Triangle of Awesome,' along with Vindictus and Dungeon Fighter Online" -- is a dungeon-crawler wherein the player chooses one of four classes (Warrior, Archer, Cleric, or Sorceress) and ventures with others into a variety of instanced dungeons to take part in fast-paced, combo-based combat against all manners of enemies. Until the final date for the closed beta is announced, check out Massively's hands-on impressions of the game from PAX East and -- if you haven't already -- head to the Dragon Nest official site to sign up for beta.
Nexon America posts 59% revenue growth in first quarter
Nexon America, publisher of various microtransaction-based games such as MapleStory and Dungeon Fighter Online, has announced that its revenue gain for the first quarter is up by 59%. The press release notes that, typically, "first quarter sales tend to decline seasonally compared to the rest of the year, making the enormous jump in revenues particularly notable." What's Nexon's secret to success? According to Daniel Kim, CEO of Nexon America, the key lies in its "ability to deliver engaging content that our players find valuable, whether they are playing for free or purchasing items in our game." As if business wasn't already booming for Nexon, it is presently planning to release its newest game, Dragon Nest, and will be taking its first foray into social gaming with MapleStory Adventures for Facebook sometime this summer.
GDC 2011: Nexon's future is so bright, it's gotta wear shades
Not only are Nexon's revenues on the way up with no sign of slowing, but the company's famed "Nexon iNitiative" is already producing hearty results. Unlike the Dharma Initiative, the Nexon iNitiative is a force for good, as the company is funding promising indie developers and their pet projects. Last year, Antic Entertainment and one2tribe both received a chunk of the $1 million funding to make games that would be published worldwide by Nexon, and a similar program is underway for 2011. At GDC we sat down with Nexon America CEO Daniel Kim to talk about the future direction of the company. Nexon's in its 17th year and considers itself the most accomplished global provider of online games. Whether or not you agree with that statement, the fact that the company has over 30 titles under its belt in over 71 countries is impressive, and that's not even looking at the way Nexon casually drops how many hundreds of millions of players check out its titles daily. Interesting Nexon tidbit: The name comes from the company's philosophy, to look for the "next online" trend. Now you have something to say during awkward silences at dinner parties. Hit the jump to hear about some of the future projects and developments of this online pioneer, including MapleStory and Dragon Nest!
Nexon's Daniel Kim talks demographics, pre-paid gaming cards
Our friends at Joystiq recently spoke with Nexon CEO Daniel Kim about the runaway success that is the company's pre-paid gaming card program. While Nexon is a well-established gaming powerhouse outside of the U.S., the company's American market is nothing to sneeze at either, with 12 million users spread across its portfolio (7.6 million of them in MapleStory alone). A big part of Nexon's American success is the pre-paid gaming card, an ubiquitous fixture at retail outlets including Target and 7-11. Kim tells Joystiq that a key factor in raising pre-paid card awareness among consumers was the implementation of an in-game quest designed to train users to head for the music section of their local Target superstore. "So three months leading up to the actual release of the card, we actually had a quest in-game to go get allowance from an NPC, go to the Target store, go to the music section, go find a CD card," he says. Kim also provides a bit of insight into Nexon's customer demographics, stating that "our median age is really 17, 18, 19." Many of the company's users weren't previously online gamers, and Kim says the microtransaction model is the key to customer attraction and retention. "There's no barrier to entry. If they have a computer and an internet connection, they can download the game and play for as long as they want," he says.
Nexon America's pre-paid card empire
Nexon America CEO Daniel Kim tells an interesting story about how his company created one of the biggest phenomena in gaming retail lately: The pre-paid card. Nowadays, you can find rows of pre-paid cards for Nexon's microtransaction-based games like MapleStory or Vindictus lining the shelves of any 7-11 or Target. But a few years ago, both Target and its customers had to be sold on the idea. Kim and his company came up with a way to teach customers how it worked, right inside a browser-based MMO. "We had a quest in-game, to go to Target in-game, to the section where they had the game cards," Kim says. Target kept the cards not in the gaming section, but in the music section alongside iTunes gift cards. "So three months leading up to the actual release of the card, we actually had a quest in-game to go get allowance from an NPC, go to the Target store, go to the music section, go find a CD card." The training worked. "Day one," says Kim, "the cards were released, they were sold out in so many stores. They called us and said, 'We gotta print more cards.'"
Nexon grows as MapleStory hits 7 million registered users
It must be said that Nexon is having a good year. A very, very good year indeed. As free-to-play titles are on the rise in the MMORPG genre, Nexon is reaping the benefits of this trend as more people flock to its titles like Mabinogi. As a result, the company has seen a 26% jump in revenue for the second quarter this year, and its profits are trending up compared to the same time last year. Even for F2P MMOs, Nexon's games boast impressive numbers: MapleStory has crossed the seven million registered user line, Combat Arms four million and Mabinogi one million. "Our player base and revenues continue to expand, which tells us that gamers find that our free-to-play business model fits their play needs," said Nexon America CEO Daniel Kim. Nexon is also looking forward to releasing Vindictus, a promising title that we most recently previewed at San Diego Comic-Con last month.
Launch day arrives for Dungeon Fighter Online
Dungeon Fighter Online, Nexon's latest free-to-play offering, has been gearing up for launch for a while now, adding new content and revealing skill progression along the way. Launch day is finally here, complete with a shiny new gameplay trailer. The team at Nexon is pleased with Dungeon Fighter Online's polish and overall style at launch, according to Nexon America CEO Daniel Kim: "Dungeon Fighter Online is a free-to-play homage to everything we have always loved about gaming. This motherlode of a game with its classic graphics, arcade-style action and hardcore RPG leveling system sets the bar high for other free-to-play online games." Follow along after the jump for the newest trailer, and check out the DFO site for all the latest game additions.
Nexon reports last year's revenue up 56 percent
The free-to-play model is increasingly popular in the MMO industry, and the powers that be at Nexon say there's a good reason for that -- in their case, at any rate. The free-to-play publisher has announced its revenues for last year, and it was very good news: "...worldwide revenues increased 56 percent last year, growing from 450.8 billion won [359.7 million USD] in 2008, to 703.6 billion won [561.4 million USD] in 2009. Additionally, Nexon America posted a 31 percent increase in revenues in 2009, as for the first time, non-Korean contributions accounted for the majority of Nexon's global revenue." Nexon's CEO, Daniel Kim, says that their handling of the free-to-play model as applied to "very outstanding games" is responsible for their success: "Here at home, we have been able to fend off the tough times and continue growing our revenues while adding more and more players to our games. Going forward, Vindictus, Dragon Nest and Dungeon Fighter Online represent the next generation of free to play games that should appeal directly to gamers in North America."
Nexon America appoints new CEO
Nexon, creators of popular MMO titles such as MapleStory and Mabinogi, announced today that they've appointed a new CEO for Nexon America. Chris Remo reports for Gamasutra that Daniel S. Kim has been named as the CEO of Nexon's US subsidiary. Kim isn't new to the company, having already served as executive VP with Nexon's global strategy group in Korea, Gamasutra reports. Kim is stepping into the role previously held by Nexon America's former president and CEO John H. Chi, who is no longer with the company.
