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Zynga with Friends' Paul and David Bettner leave Zynga
Brothers Paul and David Bettner, best known for coming up with Words with Friends, have left Zynga. The duo are the latest high-profile departures from Zynga following vacancies left by CCO Mike Verdu and COO John Schappert."We are still very excited about the future and feel like we are at the beginning," Paul Bettner told Gamesbeat during a phone interview. Neither would comment on why they chose to leave Zynga nor would they comment on their time at the company.The duo originally came on board with Zynga when the company purchased their Texas-based studio Newtoy, effectively rebranding it Zynga With Friends. Before the Zynga acquisition, the Bettners had previously helped ship Halo Wars at developer Ensemble Studios before its closure.
Zynga buys Newtoy, studio rebranded as Zynga With Friends
Well how about this -- Facebook and social game giant Zynga has bought up iPhone developer Newtoy, makers of the popular Games with Friends apps, including Words with Friends and Chess with Friends. Newtoy has now been rebranded as Zynga With Friends, and will apparently be working on new titles for Zynga in their own style. There's no word on what kind of money changed hands, unfortunately, but Zynga is worth around $5.6 billion, so it has plenty to spend. This is that company's seventh such deal in as many months. As deals for iPhone devs go, this is a big one -- Newtoy previously also worked on the We Rule title for Ngmoco, so the studio has extensive experience in social mobile gaming and monetizing those experiences. Zynga is the company behind Farmville, the most successful social game out there, with its own deep roots in the social gaming field. So this will be an interesting combination to be sure. We just chatted with Newtoy's David Bettner at the Austin GDC a little while ago, and he'll be stepping into the position of studio director, with his brother Paul Bettner becoming a Zynga VP and GM of the new studio. Bettner also told us that the company was working on "at least three prototypes that were up and playable," but it's not clear whether those titles will continue to be made or whether Zynga will have their own products for the former Newtoy devs to work on. If nothing else, this is a big vote of confidence in the App Store yet again -- Words with Friends has been a runaway hit for Newtoy, and clearly Zynga sees potential in the "with Friends" brand.
GDC Online 2010: Interview with Newtoy's David Bettner
Last week, during GDC Online in Austin, Texas, I saw a panel run by Newtoy's David Bettner. Later in the week, Bettner himself met up with me to talk about the company and its popular Games With Friends titles for the iPhone. Though the company is doing great with its own App Store games (Words With Friends has over 10 million downloads and a surprisingly active user base), the first game that I asked about was actually We Rule. Newtoy designed that one for Ngmoco, and it's become one of the pioneering "freemium" titles on the App Store, using in-app purchases to fund a free-to-play Farmville-style game. Bettner told me that We Rule was the product of two companies, not just a work-for-hire. "It was a fun collaboration with Ngmoco," he said. "It was not the typical publisher/developer kind of a relationship. It was more of a collaboration of ideas." The idea for "mojo," the in-app product that pushes We Rule's gameplay forward, actually drove the whole project, both from a design and a monetization standpoint. "It was a fantastic sort of thing where as soon as you use mojo on a crop, you're like oh, I get this now, " Bettner said. "It's this magic thing that I can do to speed things up." Players have been split on the use of microtransactions in App Store titles like that, but Bettner said the model very much appeals to iPhone developers -- "the total lack of friction" on in-app purchases makes it easy to sell items in-game.
GDC Online 2010: Newtoy and Words with Friends' 10 million downloads
Newtoy is the company behind the popular Games With Friends brand on the App Store, featuring Chess With Friends and the extremely popular Words With Friends. If you're on Twitter, you probably already knew that Words With Friends was popular (it's all over the service), but you might not have realized just how popular. Newtoy's own David Bettner took the stage here at GDC Online 2010 in Austin, Texas for a panel and said that the game has had 10 million downloads so far. That's allowed him, his brother Paul, and their cousin to take Newtoy from a company of three people working on laptops in a library (though they admittedly had a lot of good experience as developers at Age of Empires dev Ensemble Studios) to a 30-person game studio with a bright future in what Bettner calls "turn-based asynchronous mobile gaming." And that stat isn't the only interesting one that Bettner shared. Of those 10 million downloads, half have played the game in the last month. The Words With Friends app has two million daily active users and five million monthly active users. And of those users, 60% were brought in to the game by their friends (which makes for a very viral cocktail), and a whopping 40% play the app ten times or more per day.
