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Sony has announced that it has selected New York-based ad agency Bartle, Bogle, Hegarty as its new lead creative agency, after what sounds like a complicated (and crowded) selection process. For the past six years, Sony's lead agency has been Deutsch L.A., the team behind none other than Kevin Butl...

February 6th 2013 at 3:00am 0 Comments
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Did you know that in addition to being the new CEO of Activision Publishing, Eric Hirshberg is also responsible for giving birth to fake Sony pitchman Kevin Butler? It's true, the towheaded adman sprung fully formed from Hirshberg's loins while he was still with marketing firm Deutsch LA. However,...

July 14th 2010 at 8:30pm 0 Comments