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Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has inked a new deal with in-game ad firm Double Fusion to deliver ads in games running on the PS3. The deal is Sony's second in as many months, following a similar partnership last month with competing ...

6 years ago 0 Comments
July 10, 2008 at 7:00PM
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theMIX agency and RoomFullofPeople just recently announced plans to host InterPlay, a one-day event that will explore the overlap of online games and social networks that has nothing to do with that other Interplay. The conference is planned for May 22nd and will take place at the Kabuki Hotel in Sa...

7 years ago 0 Comments
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In-game advertisements continue to walk a fine line between enhancing the believability of a game world (billboards in a modern city) and utterly destroying any semblance of it (billboards in a medieval city). Advertising firm Double Fusion has announced that it will be treading that line with Tom...

7 years ago 0 Comments
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Take-Two and independent advertising company, Double Fusion, have announced an agreement that will see up to nine upcoming 2K and 2K Sports titles riddled with in-game "advertising opportunities". The official press release notes that Double Fusion will be exclusively providing dynamic advertising ...

8 years ago 0 Comments