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Diddy, Beats combine to make... Diddybeats
Not even Engadget's firm ban on Monster Cable can keep the word "Diddybeats" off these pages.
HP ropes in Dr. Dre for 'Lets Do Amazing' personality makeover
When you think about HP, do you think about printers or maybe IT outsourcing? How about HP smartphones, ever think of them? You do know that HP still sells iPAQs right? That's ok, we have to remind ourselves too, occasionally, and therein lies the problem: most consumers don't have any idea what HP's 300,000 employees are up to... or even care. (Ever encounter a rabid HP fanboy before?) While the enthusiast community is certainly anticipating the release of HP's Slate or next Voodoo device, you'd be hard pressed to find any "normal people" who have even heard of them. So what's HP to do? Starting this weekend, HP will be blitzing the airwaves with its first advertising campaign in more than five years. The $40 million, eight-week "Lets Do Amazing" campaign features a number of celebs like "zany" comedian Rhys Darby and photographer Annie Leibovitz in pitches meant to give the very serious company a lighthearted makeover while explaining what it does. Hell, even HP fave Dr. Dre was convinced to shill, though knowing HP they'll probably use his given name of Andre Romelle Young.
HP teaming with Dr. Dre for new 'Beats' line, music ecosystem in the works
Naturally, until proven otherwise this just sounds like an excuse for a computer company to charge more for Dre-branded semi-music-related products, but according to CNET there's a bit more meat to a new deal between HP and Dr. Dre to create a line of "Beats by Dr. Dre" laptops, headphones and software. Apparently Dre, Interscope's Jimmy lovine and HP hope to foster a new "digital music ecosystem," which would boost audio quality the whole way down the chain. Sounds great if they can pull it off, and it's not like they're going it alone: they welcome Apple and other CE companies to join forces. But if anything, we're just glad to see Dre and lovine expand their gear collaboration efforts outside of Monster Cable. [Via BusinessWeek]
Engadget endorses Monster Cable? Uh, hell no.
You know, we were as surprised as anyone to see a totally out-of-context quote of ours used on a Monster Cable site (without permission, mind you) to sell the company's "Beats by Dre" headphones (you can see the screen cap after the break). It's ironic, really, given that we currently have a blacklist in place for the overpriced cable-maker because of their rotten business practices (like regularly going after other companies that happen to use the word monster in their name, faking performance tests, and generally bilking customers out of their hard-earned dough). Regardless, if Monster wants to use a quote from Engadget, that's no problem. We suggest this one: Monster Cable sucks. Update: Monster has removed the quote from the site. Now that was fast. Power to the people! [Thanks, Michael K.]
