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US regulators approve BMW-Daimler services merger
BMW and Daimler's plan to combine their transportation services, including car sharing, ride hailing and electric vehicle charging, is a step closer to reality after US antitrust officials approved the partnership. The companies hope to close the deal by January 31st, and plan to reveal more details of their joint venture by the end of March.
BMW and Daimler will combine their transportation services
If it seems ridiculous that virtually every major car manufacturer has its own suite of transportation services, you're not alone. BMW and Daimler have announced a plan to combine their mobility services in a 50/50 joint venture. Car2Go and DriveNow/ReachNow will unite their car sharing efforts, for example, while ChargeNow and Digital Charging Solutions would team up on EV power. Ride hailing, parking are also part of the proposed union.
BMW takes full ownership of DriveNow's car sharing service (updated)
BMW has been synonymous with DriveNow's car sharing service for several years, and today it's cementing that commitmen. The German auto brand has taken full ownership of DriveNow by acquiring Sixt's stake in the company. This gives BMW "all options" for mobility services in the future -- it's free to take the tech-savvy rental platform in whichever direction it likes. For now, business will continue as usual with DriveNow acting as a BMW subsidiary.
Ford's GoDrive brings app-based car hire to London
London is home to a number of car-sharing services, but over the past few months car makers have also been getting in on the action. BMW brought pay-as-you-go vehicles to the capital late last year, with Ford piloting a new service called City Driving On-Demand just a month later. For Ford, it appears those tests were successful, because the American car giant today announced the launch of GoDrive, an expansion of its existing service that will offer 50 cars in 20 locations across the city.
BMW is bringing its pay-as-you-go cars to London
While there's no shortage of public transport across London, the city is actually the most popular market for car-sharing services in Europe. Companies like ZipCar have enjoyed the burgeoning market for short-term vehicle rentals and now BMW wants in on it too. The Financial Times reports that the German carmaker will bring DriveNow, its own pay-as-you-go car-sharing service, to the capital later this week after successful launches across Germany but also in Vienna and San Francisco.
BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit
BMW kicked off its DriveNow car sharing service in its home country last year to see if urban EV rentals would catch on. Something must have clicked in Germany, as the automaker is exporting the concept to the San Francisco Bay Area as of September. DriveNow's initial fleet of 70 ActiveE vehicles will rely on a different business model after getting its American visa: the service drops the strictly by-the-minute model of the German operation in favor of a $12 base fee for a half-hour's trip, with a 32 cents per minute rate kicking in only during longer drives. Travelers will have to drop off the cars at specified stations, too. There's a consolation for the trouble through a ParkNow reservation service, which locks in a parking space at a guaranteed rate and navigates there through an iPhone app or the web. Just be aware that those spaces will be limited -- only eight DriveNow stations and 14 ParkNow lots are active, which doesn't afford a lot of free roaming even after discounting the lack of immediate plans for other US cities. We're nonetheless glad that Bay Area locals without their own ride will have an easier time staying green for their cross-city jaunts.
BMW launches DriveNow, the 'premium' car sharing service with a Dell Streak on every dash (video)
If you liked the idea of the Car2go service we profiled a few weeks back, Smart fortwos available for rent by the minute with and some pretty fancy tracking apps to help you find them, but maybe you wanted to drive something a little bit bigger, BMW has you covered. Well, assuming "you" are German or at least living in Germany. The company has launched its own car sharing service it calls DriveNow. This one is billed as a "premium" -- though curiously none of the company's truly premium models will be offered. That said, the Minis and 1 Series autos that make up the initial fleet are hardly low-rent, and we'd be utterly shocked if the upcoming i3 didn't get added to the mix down the road too. Usage details are still a little bit scarce, but we do know that each car will have a dash-mounted Dell Streak through which users will log in after unlocking the car doors with an RFID-equipped membership card or even a suitably endowed drivers license. Renting a car costs 29 cents per minute, up to €14.90 (about $21) per hour, and there will be 300 cars available at first starting in the Munich area. If you're not in Munich it's tough cookies for now, but BMW is hoping to have one million members worldwide by 2020. Maybe one of them will be you.
