RED shows off DSMC cam configurations in the flesh, new lenses

[Thanks, Jun-Dai]
Gallery: RED renders and prototypes
Read - Prototypes configurations thread
Read - Prime lenses thread
dsmc posts

Oh noes, here we go again. At the risk of becoming RED's marketing pawn, we'd be remiss to the gadget community by ignoring Jim Jannard's latest attention begging tease. Titled simply, "Big Change...," Jannard writes, "New announcement on Dec. 3rd. Everything has changed... just as we promised." This comes after revealing "several nice breakthroughs" related to Scarlet and EPIC in the REDUSER forums. JJ then amps up the hype by calling the November 13th announcement of RED's Digital Still and Motion Camera (DSMC) system "insignificant" by comparison. Ok Jim, we'll be at your beck and call. But you'd better show up on the 3rd with something priced more competitively to Canon's EOS 5D Mark II if you expect us to consider your modular SLR / HD video camera anything other than a novelty for the consumer or prosumer markets. In other words: please, with sugar?
Ready for the tease? RED just announced an announcement. According to RED Prez, Jim Jannard, "no one has any idea how incredible this announcement will be." A stream of words, specs, and renderings, we presume, all cobbled together on November 13th with a promise to put the "RED ONE announcement to shame by comparison... the biggest, most exciting and incredible thing." So mark your calendar for November 13th -- that's the day RED DIGITAL comes clean with its Scarlet and Epic programs. We're sure Nikon and Canon will be watching to see if RED launches its DSMC (Digital Still & Motion Camera) aimed squarley at the DSLR market, or not. Even if we have to er, settle, for a 3K Scarlet or 5K Epic video cameras, those aren't bad consolation prizes, eh?
You heard that Nikon busted out a DSLR with a 720p movie mode, right? Even that is going to pale in comparison to RED's alternative, or at least that's what RED would have you to believe. In a recent post over at the REDuser forums, Jannard points out that its DSLR "replacement" should be ready to rock by late 2009, and while an official name has yet to arrive, it's going by DSMC (Digital Still & Motion Camera) for the time being. Also of note, Jannard casually mentioned that this piece would be more advanced than Nikon's D90 and an undisclosed 1080p DSLR from Canon; that's the first we've heard of such a beast, but given the natural progression of technology, we suppose it fits. C'mon guys, 





