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TRVL magazine to donate subscription fees to charities
TRVL is a free electronic travel magazine for the iPad that I raved about in September. The beautiful photography, layout, and typography all make it a standout among the usual junk that passes for e-magazines these days, and TRVL was free, which made it a no-brainer to subscribe to. The magazine creators ran into a dilemma. They wanted readership to grow, and to do that they needed to get TRVL into Apple's Newsstand, where they expected subscriptions to climb by 500% or more. As founding publisher of TRVL Michel Elings noted, "we had been waiting for Newsstand to arrive ever since we heard the first rumors, knowing a free magazine like TRVL would greatly benefit from direct competition with magazines like National Geographic Traveler, which are still charging $4.99 for a single issue." TRVL's software partner, WoodWing, wasn't ready for Newsstand when it launched, and when it finally was ready, it didn't support the free subscription model supported by TRVL. What to do? Well, in a classic example of making sweet, sweet lemonade out of the lemons that life hands you, Elings and Wijnands decided to sell TRVL in Newsstand for $0.99 per month and will be giving all of the subscription money to six charities selected by readers. As a reader, you have an option to donate your subscription dollars to your choice of one or more of those charities. TRVL is the top rated magazine on iPad, and now if you want to read it, you'll be forced to do something good for the world. I know I'll be buying my subscription. How about you?
TRVL: Getting the e-magazine right
I've tried just about every iPad magazine app that has made it to market. For many of the e-mags, the subscription cost is more than the value of the content. Some magazines are using the traditional advertising model to create a revenue stream, and fill their pages with annoying static ads (although some have created equally obnoxious interactive ads as a nod to the digital age). As a result, most iPad magazines stay on my device just long enough for the review and are then deleted. TRVL (free) is an exception to my bad habit of loading and tossing e-magazines. The magazine was started in 2010 by two men from the Netherlands, Joachim Wijnands and Michel Elings. Wijnands brought travel writing and photography skills honed at such prestigious publications as National Geographic and GEO to the game, while Elings' technical prowess was used to design the app. TRVL was the first iPad-exclusive magazine, and Elings admits that they made some mistakes early on. They've now changed to a free distribution model and are building a very loyal following of readers due to the high quality of the content. The magazine is a beautiful combination of prose and photography, with no advertisements to ruin the enjoyment of reading. %Gallery-134429% Each issue of the magazine focuses on a single place or topic. For the purposes of this review, for instance, I chose an issue that focused on a high-latitude polar excursion to the Svalberg archipelago that highlighted one big member of the local fauna -- the polar bear. But the articles also focused on the camaraderie that built up between the travelers on the small ship that was used to visit the area. Wijnands' stunning nature and human photography, as well as the descriptive and sometimes humorous stories accompanying the pictures, made the story come alive. Being an editor, my eyes tend to jump to typos and factual mistakes. I was pleased to find that there were very few in the issue I tested -- "nearly glaciation covers nearly 60%" being one typo I found -- and there was a reference to an SAS Boeing 747 landing at the Longyearbyen Airport. SAS has no 747s in its fleet, so it was most likely a 737, a much smaller aircraft. Yes, I am pedantic... On the plus side, the TRVL guys know that the occasional mistake is going to slide through publication, and they provide a feedback form for corrections and comments. The magazine can be read in either portrait or landscape mode, although it seems to act more like a traditional paper magazine in portrait. I enjoyed looking at the photos in landscape orientation, as the larger size really made the pictures "pop." The entire magazine uses a simple sans-serif typeface with either white lettering on a black or gray background, or black lettering on a white background. It's very readable and easy on the eyes, one of the reasons I found TRVL to be so readable. TRVL makes good use of touch gestures for navigation, and it's very intuitive. One thing I've hated about some of the iPad newspapers and magazines is that the developers have tried too hard to make unique user interfaces that end up being almost totally impossible to understand or use. TRVL is easy -- you flick to the left to go to the next page, flick to the right to go back to the previous page, or tap on the page to bring up other navigation buttons. There are buttons for bookmarking pages, sharing through Twitter, Facebook or email, looking at your library of TRVL issues, jumping to the cover with a tap, jumping to a photo report (describing one picture in the issue with an intense impact or unusual back story), jumping to specific sections of the magazine, visiting TRVL's Facebook page or downloading more free issues. The issues range in size, with the example review issue weighing in at about 52 MB. That's very reasonable, considering the quality of the photography, and doesn't take up a lot of bandwidth when you're grabbing a new issue on the run over 3G or a slow Wi-Fi connection. The guys at TRVL do a wonderful job, and the magazine is highly-rated on the App Store. Whether you're an armchair traveler or seasoned veteran of world travel (I'm writing this in Kusadasi, Turkey), you'll find TRVL both fascinating and entertaining. If TRVL goes to a for-pay subscription model in the future, it's an electronic magazine that I'd definitely consider shelling out money for.
Can Apple save gaming magazines?
[SI.com; tablet concept] What do these publications have in common: EGM, Games for Windows, Official PlayStation Magazine, Computer Games Magazine, Tips and Tricks, GMR, Xbox Nation, and Massive? Video games, sure, but all have also perished in the last five years. With the looming announcement of Apple's long-rumored tablet device, there's a chance that gaming magazines may finally be able to stop the bleeding. It's no secret that just about every video game magazine out there is hurting right now -- save for the absurdly colossal Game Informer (its unique arrangement with GameStop provides the publication with a seemingly infinite subscriber base eager to save on used-game purchases and get extra trade-in credit). The magazine world in general has been hit hard by the evaporation of advertising dollars, and gaming publications have been subjected to some of the worst of that storm due to the movement of their traditionally tech-savvy audience away from print and to digital media. However, Apple is rumored to be launching a device that could make magazines cool again and help the gaming print media crawl off its deathbed. The Wall Street Journal reported several days ago on information from anonymous sources that Apple has been in talks with several print media corporations, including Conde Nast, one of the largest magazine publishers in the world, to bring its publications to Apple's long-rumored tablet PC -- expected to be announced tomorrow, January 27, at a press event in San Francisco. The article speculated that Apple has plans to use this new device to redefine print media in much the same way that iTunes and the iPod revolutionized the monetization of music.
