Post Thumbnail

As you likely noticed if you've turned on a TV in the past few months, EA Sports Active is being marketed pretty heavily towards the female demographic. So you can imagine the company's surprise when, as they told us earlier today, customer satisfaction surveys from its research group indicated tha...

August 11th 2009 at 4:30pm 0 Comments
Post Thumbnail

We've been hearing recession tales of woe for months now in the video game industry. Today is no different, as EA is posting a net loss of $234 million for its financial Q1 sales year over year versus $95 million in losses during the same quarter last year. Unsurprisingly, titles like The Sims 3 an...

August 4th 2009 at 6:15pm 0 Comments
Post Thumbnail

Throwing stuff at stuff is okay, but what Wii owners really like is stretching. That's the takeaway we've gleaned from EA's quarterly financial results, which reveal that EA Sports Active, selling "over 1.8 million copies in the quarter," is not just a genuine hit -- it's the publisher's best-sellin...

August 4th 2009 at 5:15pm 0 Comments
Post Thumbnail

We've heard stories of PR reps and devs obsessing over Metacritic scores, but EA Sports' Peter Moore's not sweating them, at least when it comes to Wii games. Noting that some titles in the low 70s can still move millions upon millions of units, Moore says that the people buying casual games and he...

June 10th 2009 at 1:00pm 0 Comments
Post Thumbnail

EA Sports is the very definition of an early adopter. During a lengthy interview with us, the company's Peter Moore confirmed that his teams were working on how to bring the mega-successful EA Sports Active franchise to PS3 and 360, taking advantage of the PS3 Motion Controller and Project Natal re...

June 4th 2009 at 12:40pm 0 Comments
Post Thumbnail

EA Sports was very happy to announce today that it's Wii fitness bundle EA Sports Active had a tremendously successful start, selling over 600,000 copies since its May 19 release. In case you were wondering why EA was so quick to put out an expansion, yeah, that's why. It's not like the company des...

June 1st 2009 at 11:45pm 0 Comments
Post Thumbnail

EA Sports Active seems to be quite the hit! So much so that, like the resistance bands that ship with the disc, the game is due for expansion. Even though the game just came out May 19, EA has already announced the first expansion pack. It's coming "this holiday, just in time to help you with your N...

June 1st 2009 at 6:05pm 0 Comments
Post Thumbnail

Jumping on the release of EA Sports Active this week, GameStop has revealed plans for a sports and gaming hybrid campaign targeting the ladies. A cadre of pseudo-celebs and the game retailer have teamed up to promote women's health through a recently launched website called "Fit at Any Age." Vario...

May 20th 2009 at 5:45pm 0 Comments
Post Thumbnail

What's the best way to sell a Wii-based fitness product in the UK? Have popular singer Alesha Dixon and Olympic cyclist Victoria Pendleton demonstrate your product, obviously. Ignore the fact that they're two very attractive young women in workout gear. That's totally not what these videos are abou...

May 12th 2009 at 10:15am 0 Comments
Post Thumbnail

While Wii Fit never really felt like it could replace the gym experience entirely, EA Sports Active actually does feel like it offers an approximation -- and they did it simply by including a piece of rubber. Amazing, right? We took the new personal trainer for a spin yesterday, and while we don't...

May 8th 2009 at 2:00pm 0 Comments
Post Thumbnail

Wedbush Morgan diva analyst extraordinaire Michael Pachter, the man who finds the idea of Apple buying Electronic Arts "retarded," is confident about EA's gaming lineup -- particularly on the Wii -- and is raising the company's stock expectation to $27 (currently $20). Using the royal We, His Analy...

May 7th 2009 at 9:15am 0 Comments