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  • Transplant's Dale Earnhardt Jr. GPS will get you where you're goin', good buddy

    by 
    Tim Stevens
    Tim Stevens
    04.17.2009

    Computerized GPs voices too dispassionate for you? K.I.T.T. too snarky? Mr. T always falling asleep? Maybe what you need is a good 'ol boy GPS, something with a hint of southern drawl and Wrangler Jeans style. Dale Earnhardt Jr. is the man for the job, providing his voice to a special edition Rightway Spotter GPS from Transplant and ALK Technologies. He'll give you distances, speak some street names, and even tell you to "park it" when you're there (watch the video below to feel like you're actually going somewhere). It's got custom data for Junior's favorite hangouts and naturally has all the NASCAR series tracks programmed in, too. For $229 all this can be yours; buy now and they'll throw in the ability to turn right.

  • Dale Earnhardt Jr. signs endorsement contract with Sony

    by 
    John Bardinelli
    John Bardinelli
    06.23.2007

    Sony recently announced that one of NASCAR's most popular drivers, Dale Earnhardt, Jr., has signed a personal endorsement contract with the company. According to the vice president of marketing and brand development for Earnhardt's JR Motorsports, Sony was an easy choice, as the driver loves racing games, high-tech gadgets, and computers. "We're evolving with him ... as he matures, we have to grow his brand with companies that are authentic to who he is.".Earnhardt will focus on promoting high-def products such as TVs, cameras, and Blue-ray disc players, but Sony promises he'll be pushing games as well.[Thanks, Chris]