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CBS's video ad for print not much better than its video ads for TV
Call us crazy, but this whole idea of embedding video in magazines (just like e-ink on the cover of Esquire) seems rather callous. Really, what better way is there to rub publishers' noses in the "death of print media" than by taking a perfectly good magazine and embedding a TV commercial? Apparently CBS doesn't see it that way, so they're taking Americhip's "multisensorizing" technology to an ad insert that will run in the September 18 issue of Entertainment Weekly. The ad, which will only be seen by subscribers in the New York and LA markets, plays about 40 minutes of video and, presumably, some crappy audio. We've tracked down a YouTube demo of the device (or similar), and although it does little to change our ornery opinion of the matter, we suppose that if it results in one more Ghost Whisperer fan it'll be worth it. Decide for yourself after the break.
HP and ASU demo bendable, unbreakable electronic displays
Well, what do you know? Nearly four years after Arizona State University opened its very own flexible display center comes this, a prototype device that's purportedly easy to manufactur, easy on the environment and practically as strong as Thor. HP and ASU have teamed up to demonstrate the fresh e-displays, which are constructed almost entirely of plastic and consume far less power than traditional computer monitors. The "unbreakable displays" were crafted using self-aligned imprint lithography (SAIL) technology invented in HP Labs, and while we'd love to see this in a pliable laptop at CES 2009, we suspect it'll be a few years yet before these slither out to the commercial realm.Update: HP Labs pinged us with this tidbit on the image above. "This image from the Flexible Display Center at ASU represents what the flexible display, a paper-like computer display made entirely of plastic, could look like in the future."
Esquire's E Ink-infused magazine cover shown on video
Extra! Extra! Read all about it! (Sorry, but where else were we gonna use that line?) For those unaware, Esquire's October issue is on newsstands now, and for 100,000 99,999 lucky souls out there, they'll receive one with a flashing E Ink display. Just in case you aren't quite lucky enough to apprehend one of your own, however, The Dastardly Report's Ryan Joseph was kind enough to snap a few photographs and even host a video of the exclusive mag before tearing it down for hacking purposes. Head on past the break for the clip, and tap that read link to have a gander at the stills. Oh, and dart out right this instant to snag your own.
