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Jumping on the release of EA Sports Active this week, GameStop has revealed plans for a sports and gaming hybrid campaign targeting the ladies. A cadre of pseudo-celebs and the game retailer have teamed up to promote women's health through a recently launched website called "Fit at Any Age." Var...

5 years ago 0 Comments
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What's the best way to sell a Wii-based fitness product in the UK? Have popular singer Alesha Dixon and Olympic cyclist Victoria Pendleton demonstrate your product, obviously. Ignore the fact that they're two very attractive young women in workout gear. That's totally not what these videos are abo...

5 years ago 0 Comments
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While Wii Fit never really felt like it could replace the gym experience entirely, EA Sports Active actually does feel like it offers an approximation -- and they did it simply by including a piece of rubber. Amazing, right? We took the new personal trainer for a spin yesterday, and while we don't ...

5 years ago 0 Comments
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Wedbush Morgan diva analyst extraordinaire Michael Pachter, the man who finds the idea of Apple buying Electronic Arts "retarded," is confident about EA's gaming lineup -- particularly on the Wii -- and is raising the company's stock expectation to $27 (currently $20). Using the royal We, His Analy...

5 years ago 0 Comments
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EA Sports president Peter Moore spoke to VG247 about the state of the economy, offering careful statements about layoffs, sequelitis, and PC releases of sports franchises. But of everything happening at EA Sports, Moore had the most to say about the upcoming Wii exercise program, EA Sports Active. ...

5 years ago 0 Comments

You've already seen what comes in the box, now watch what the Balance Board adds to EA Sports Active. Using the fitness-focused peripheral, players can lunge to hit tennis balls, skate on one foot and dance the night away, all in the name of exergaming. Of course, use of the peripheral is optional ...

6 years ago 0 Comments

Peripheral gaming is in. Exergaming is in. So, EA Sports Active really should rake in the bucks. It'll support (but won't require) the Wii Fit balance board and to make the package even more attractive, it'll include two peripherals in the box. The leg strap (after the cut) will allow you to attach ...

6 years ago 0 Comments
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In these two videos, EA's Jen Riley walks us (and a live audience) through EA Sports Active, the Wii exercise program that includes the crazy-looking resistance band gear. Helping her out is a familiar face, Lauren Bernat, better known to perverted Nintendo fans as "the Wii Fit girl." Yes, she has a...

6 years ago 0 Comments
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If you're anything like us, you've been staring ruefully at your gut thinking, "Just you wait until EA Sports Active comes out Mr. Tumnus, then we'll see who's the boss!" Meanwhile, your belly's remembering similar conversations before the release of Wii Fit and My Fitness Coach and sporting as muc...

6 years ago 0 Comments

If you're going to try to sell a fitness item to people, you might as well use the marketing methods employed by other fitness items. At least, that's the philosophy seemingly behind this new trailer for EA Sports Active, which would be right at home in the late-night Paid Programming television b...

6 years ago 0 Comments

EA has officially announced their fitness game, titled EA Sports ACTIVE. The game will support, but not require, the Balance Board, and will include two leg straps for the Wiimote and Nunchuk, as well as a resistance band. EA's Peter Moore described the game's focus as a "Western cardiovascu...

6 years ago 0 Comments
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Let's pretend for a moment that, just like us, you absolutely love physical exercise. With that out of the way, we can dive right into discussion of EA's new fitness game, EA Sports Active. Developed in collaboration with Bob Greene (he's Oprah Winfrey's personal trainer, it says here), the Wii-exc...

6 years ago 0 Comments