faceswapping
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Facebook nabs face-swapping app Masquerade to take on Snapchat
The face-swapping filter on Snapchat is getting plenty of use as of late, and Facebook is joining the fray as well. Zuckerberg & Co. bought the popular app Masquerade (MSQRD) that offers a similar feature. Masquerade's CEO Eugene Nevgen confirmed the move in a blog post, explaining that the company is going to "join forces with Facebook and bring the technology to even more people." Financial details weren't disclosed for the transaction that brings Facebook the technology to apply filters to videos.
