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Why do people buy virtual goods in MMOs?
Massively multiplayer online gamers spend hours -- so many hours -- working towards obtaining virtual gear. Epic armor sets, mounts, player housing, faction ships... the list goes on, and will continue to go on. Our collective fascination with these intangibles ensures our desire for them -- and for those things beyond a player's reach solely within the virtual realm, real world cash makes all things possible. This is the research focus of Ph.D. student Vili Lehdonvirta of the Helsinki Institute for Information Technology, who breaks down our buyer's impulse according to three criteria: Functional attributes, such as speed, hitpoints, teleportation. Hedonic attributes, or how the virtual gear looks or sounds, its provenance or its connection to the background fiction of the setting, and of course customizability. Social attributes, particularly the prestige accorded with ownership of a rare item. Have a look at his "Virtual item sales as a revenue model: identifying attributes that drive purchase decisions" for a thorough analysis of why many of us are so inclined to obtain something that's ultimately ephemeral, which goes beyond the simpler "useful vs. decorative" angle.
One Shots: A favorite first faction ship
There's nothing quite as thrilling as seeing a cool piece of gear, then targeting in on it and achieving it. It's those kinds of rewards that keep many playing games; from fancy mounts and vanity pets to gear and titles. Today's EVE Online One Shots is of just such an item, and comes from our staff writer James Egan. James included the following story about this image for us: This is a Daredevil, a pirate faction ship from the Angel Cartel in EVE Online. In my first days in EVE, I caught sight of one of these aggressive-looking frigates and just had to have it. As a 3-day-old noob, it was a lofty goal at the time. I suppose it was anticlimactic when I obtained one shortly thereafter, that goal being nowhere near as lofty as I'd envisioned, but it's still a valued part of my collection. It also represents the first major bit of gear I lusted after in an MMO. Those trinkets, titles, pets, mounts, ships and awesome gear are cool, but it's always more fun if you share your accomplishments with others. So if you've had that one thing you lusted over and achieved, why not grab a screenshot of it and send it in to us here at oneshots AT massively DOT com. It only takes a few minutes, and you'll get to tell the world about how exciting it was to finally attain! We look forward to hearing (and seeing) your stories. %Gallery-9798%
