findings
Latest
Study finds kids think they'd read more if they had an e-reader, drive better if they had a Porsche
Scholastic's recently released a study with some interesting findings. The company interviewed 1,045 children aged six to 17 and their parents about reading habits. One of the interesting tidbits is that the children who don't read for fun very much (once a week or less), about a third of them said they would read more if they had an e-reader. Two thirds of the entire group, however, said they wouldn't want to give up printed books entirely. Sadly, but perhaps not surprisingly, the study also found that as children grow up, the amount of time they spend reading dramatically decreases, as time spent texting and talking on the phone increases. Hit up the source links for the entire report.
New study says Palm Pre second only to iPhone 3GS in mindshare
Market research firm Interpret recently made some discoveries about public perception of smartphones that should shock, surprise, and amaze you. The just released report, dubbed "Signature Smartphones: Gaining Mindshare in Order to Gain Market Share," reveals that despite being massively disadvantaged in the marketplace, Palm managed to nab a huge chunk of mindshare with the Pre -- in fact, the report suggests that the Pre is number two only to the iPhone 3GS in the metric. The study looks at the driving factors behind purchaser's decisions to buy a smartphone, narrowing down the list to three major components: belief that the phone is "smart," belief that the phone is "hip / cool," and belief that the phone will make them more productive. Rating a swath of phones (BlackBerry Curve and Storm, G1, iPhone), the report found that only the iPhone and Pre balanced the three factors in a way in which consumers felt the higher price tags were warranted. More to the point, only the Pre and the iPhone 3GS managed to strike that balance at all; offerings such as the two BlackBerrys were lopsided. There's not much more meat to the study, though it does shed some interesting light on just how Palm managed to squeeze its way back into the limelight (of course, it doesn't hurt to have a product that's actually kind of cool). Check out the whole PDF for yourself over at that read link. Disclosure: Engadget columnist Michael Gartenberg is an employee of Interpret, and worked on the study cited above.
GPS study finds that real-time traffic updates save drivers four days per year
You know what we hate? Sitting in gridlock when we could be, you know, out doin' stuff. At the very least, it's the antithesis of the "wind in your hair," Dean Moriarty-esque image we've carefully cultivated over the years. "If only," we say to ourselves, "there was a way to find routes that were free of congestion." Sure, we've heard all about your fancy real-time traffic updates -- but how well do they actually work? According to a study by the GIS data and services company NAVTEQ (so, you know, take it with a grain of salt), drivers that use GPS systems with real-time traffic info spend 18% less time behind the wheel than those who do not (that's a whopping four days over the course of a single year, or enough time to watch 1 1/2 Peter Watkins films). In addition, the company says that smarter navigation has been shown to lower CO2 output by 21 percent -- which is a good deal, no matter how you slice it. There's been no study yet to determine how drastically driver performance would decrease if Bob Dylan was the voice of your PND, but we'll definitely keep our eyes out for that one.
Apple's Special Committee Reports Findings of Stock Option Investigation
Back in August, Apple announced they had found some stock option irregularities and launched an internal investigation to get to the bottom of things. This voluntary audit netted a warning of de-listing from NASDAQ because they had to delay filing their Q3 earnings results (fortuately, NASDAQ cut Apple a break). Today, the big fruit has issued a press release with the findings of this audit, which was performed by a special committee of outside directors, independent counsel and accountants. This crack team had to shuffle through over 650,000 emails and documents (Spotlight to the rescue!), as well as conduct over 40 interviews of current and past employees.In summary, the investigation's results go a little something like this: No misconduct by current members of Apple management was found The most recent evidence of 'irregularities' points to 15 stock option grants made between 1997 and 2002. Said grants were apparently issued before their approval dates Steve Jobs knew about the grant dates, but he apparently didn't know about the slight-of-hand accounting implications, nor did he benefit from any of them The data found 'raises serious concerns' of two former officers related to the accounting, recording and reporting of these grants. Apple will provide details to the SEC Mr J is quoted apologizing to Apple's shareholders and employees for these problems, especially since they happened under his watch, saying "They are completely out of character for Apple." He continues saying "We will now work to resolve the remaining issues as quickly as possible and to put the proper remedial measures in place to ensure that this never happens again," i.e. - somebody's in for a whole lotta iButt woopin'.In the collateral damage department, Fred Anderson, Apple's former CFO from 1996 to 2004 who now serves on the company's board of directors, has decided now might be a good time to resign from said board.Finally, Apple and the audit committee agree that the company will ultimately have to restate their historical financial statements to "record non-cash charges for compensation expense relating to past stock option grants." At this time however, the company is still working to analyze their findings and determine which periods will need restating, as well as the differential amounts.
