focus-groups
Latest
Molyneux says Natal focus testing is 'almost impossible'
Peter Molyneux says that the biggest problem with Project Natal isn't the difficulty in programming for a new technology, but the potential users themselves. Speaking with the Times Online, Molyneux says that the Natal tech is "so different and new that trying to get a focus group to look at it and respond is almost impossible." Perhaps it's not just that people aren't responding to the likes of Milo, it's that they don't realize he will respond to them. Molyneux clarifies that his team is still working on the to-be-announced project, which we saw "glimpses" of at E3, and that they've increased "emotional engagement" since then. "The only way I see you at the moment is through your thumbs," he says. But Natal lets a virtual character see everything from body movement to facial expression, and that, says Molyneux, allows his team to "design experiences that truly resonate with you as an individual, rather than with a mass of people." While its an intriguing concept, such an open-ended design makes for a lot of pressure on the developer to ensure accessible to all kinds of individuals. Good thing there's plenty of time to pencil in more focus groups before Natal's holiday launch. [Via TVGB]
