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Star Wars: The Old Republic set the new bar for EA's pre-order sales according the to the notes for the Q1 Fiscal Earnings Release. The previous bar was set by Battlefield 3, but according to President Frank Gibeau during the investor's conference call today, SWTOR far exceed BF3's pre-order sale...

July 26th 2011 at 7:00pm 0 Comments
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For most single-player video games, eight to 20 hours of gameplay is currently considered "sufficient." For Star Wars: The Old Republic, those numbers are merely a prologue to the main event. In an interview with GamesIndustry.biz, Electronic Arts' Frank Gibeau said that players should expect ar...

June 29th 2011 at 10:00am 0 Comments
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It's not hard to imagine the executives at Electronic Arts in the shoes of Luke Skywalker at the end of Return of the Jedi: deep in uncharted territory, surrounded by foes at the eleventh hour, their eyes fixated on the prize that is a giant lightsaber-driven payoff currently resting comfortably...

March 16th 2011 at 9:00am 0 Comments
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Like the Gap and cargo shorts, EA is "trying to figure out how to bring Mirror's Edge back." EA Games label president Frank Gibeau told CVG that the Mirror's Edge franchise is unequivocally not dead. "I greenlight the games. I did not kill it -- as God is my witness," he swore. According to Gibe...

March 4th 2011 at 2:00pm 0 Comments
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Kotaku points out a grim omen for the future of offline gaming in the form of some comments from Electronic Arts executive Frank Gibeau. In an interview at Develop, Gibeau minces few words about the future of the firm's business model. "They're [EA studio heads] very comfortable moving the discu...

December 8th 2010 at 3:00pm 0 Comments
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EA Games president Frank Gibeau has told Develop that the licensing deals involved in the development of movie-based games are going the "wrong way" for publishers. He described the movie-game business as "falling apart," with returns on investment often failing to justify the costs involved in sec...

November 29th 2010 at 6:45pm 0 Comments
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EA's upcoming reboot to the Medal of Honor franchise has a few major contenders, one of which EA itself created, to compete with when it arrives at retail this October. But EA Games prez Frank Gibeau remains confident in MoH, telling Gamasutra in a recent interview that, "With Medal of Honor, we're...

May 5th 2010 at 6:00pm 0 Comments
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"In recent years, we failed to put adequate resources behind the franchise and, as a result, quality suffered," EA Games label president Frank Gibeau said of the Need for Speed franchise, currently in the midst of a reboot with the well received Need for Speed: Shift, the recently released Need for...

November 9th 2009 at 8:10pm 0 Comments
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After relaying the company's success in revitalizing the long-abused Need for Speed franchise with this year's well-received Need for Speed: Shift during this afternoon's Q2 conference call, EA Games label president Frank Gibeau revealed, "In the months ahead, you'll hear more about our plans to re...

November 9th 2009 at 7:50pm 0 Comments
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If you thought the baffling marketing tactics for Dante's Inferno were limited to PR stunts, you may be surprised at this quote from EA Games president Frank Gibeau. "I think when you look at Dante's Inferno you start with something that everybody has some knowledge of, which is Hell," Gibeau told G...

August 27th 2009 at 10:59am 0 Comments