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EVE Evolved: Corporate benefits and new players
In a recent article, I explored the effect that power players have on EVE Online's subscription retention. In particular, I suggested that CCP has stopped developing features with EVE's power players in mind and that this could be the cause of a worrying downward trend in new player retention. It's the responsibility of corp leaders and organisers to give players a place in EVE, to provide them with something to do and to instill them with the ambition to continue playing in the long term. I believe that CCP has let those organisers and leaders down by failing to provide the updated tools necessary to give players a purposeful place in the universe or give them a good start to the game. A similar issue I've touched on before is the importance of corporate goals in EVE. I've always been amazed at the willingness of EVE players to donate their time and effort to achieve a collective goal rather than a personal one. People are far more likely to join a corporate mining op, for example, if the proceeds will be donated to the corp funds or the minerals will be used in a corp production scheme. Similarly, I've found players to be much more enthusiastic about a mission night or wormhole op if the intent is to fund the production of a corp capital ship or the purchase of starbase fuel. With CCP's summer focus aimed at helping new players get into good corporations, this week's opinion-filled EVE Evolved examines some of the developments necessary to make that goal possible.
