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GDC Europe 2012: F2P developers should expect 70 percent initial user drop
Batting .300 is the gold standard for free-to-play games, according to former Empire: Total War designer Jan van der Crabben. He told listeners at a GDC Europe keynote that free-to-play developers should expect to lose 70 percent of their initial registered users. He said that player retention is the key issue facing the new business model, and despite the fact that most players leave F2P titles shortly after registering, those who stick around for a few days will usually keep playing. Van der Crabben, who is currently designing browser-based F2P games at Travian, pointed to World of Warcraft as a model, noting its mechanical effectiveness at retaining users by presenting them with cyclical gameplay. This amounts to "kill[ing] stuff to get better to get more abilities to kill more stuff," he said.
GDC Online announces John Smedley for keynote
John Smedley, president of Sony Online Entertainment, has been named for the Game Developers' Conference Online's business and marketing track keynote. In light of SOE's recent paradigm shift to focus on the free-to-play model, Smedley will be talking about how F2P is the future of online gaming. He'll run through how SOE managed to transition its games, how that transition has led to record highs in numbers of players and revenue growth, and what's in store for the future of F2P design. Other track's keynote speakers have yet to be announced, but details of other talks are slowly but surely being filled in. More details, including a schedule builder and an up-to-date list of speakers, are available on the GDC Online website.
GDC 2012: The Secret World's crafting, combat (and cutscenes) revealed
Funcom's hush-hush demo at last week's Game Developer's Conference was quite a bit of fun, even if the opening few minutes treaded perilously close to wince-inducing. The Secret World creative director Ragnar Tornquist kicked things off with a brief introduction, which was followed by a look at the game's character creation as experienced by a female Dragon-faction avatar. Once that was complete, we got an eyeful of some opening cinematics, and I do mean an eyeful. If you've never watched a lesbian makeout scene alongside a half dozen sweaty male game journos (and a couple of pretty PR girls), well, let's just say that it's hilarious to think about now and fairly awkward to actually experience.
GDC 2012: RIFT's Adam Gershowitz talks raiding, mentoring, and housing
Last week's GDC came at a perfect time for Trion. The conference overlaps perfectly with RIFT's one-year anniversary, and Producer Adam Gershowitz took us through some highlights of the past year as well as the current Carnival of the Ascended content. But he also gave a peek at what's planned for the future, not only showing off the new raid zone Infernal Dawn but also talking about the team's plans for some fan-favorites like the leaderboards, mentoring, and housing.%Gallery-150682%
GDC 2012: A look at Fighters Club Online
There may be no Brad Pitt and bars of soap, but Fighters Club, an upcoming MMO from KOG Studios, has plenty of pugilistic power to make Jack a happy man. At GDC last week, Massively had a chance to see some of the action and talk to the team about its plans for beta and launch. If you're curious about Fighters Club, then tape up those knuckles, slip into some kick-boxing shoes, and let's get ready to rumble!%Gallery-150625%
GDC 2012: gPotato showcases Allods, Aika, Sevencore, and Eternal Blade
If you're wondering what gPotato has been up to lately, the answer is, lots! At GDC, gPotato reps showed off not one but four titles, two of which are brand-new and on their way to beta. For Allods and Aika fans, there was plenty of news about the new game updates. Meanwhile, gPotato put on demos for Sevencore and Eternal Blade, which are both in production and are being prepped for release sometime later this year. Read on for a hands-on look at each of these titles!%Gallery-150628%
The Daily Grind: What was your favorite GDC 2012 reveal?
Another Game Developer's Conference has come and gone, and Massively was there to bring you the most complete MMO-related coverage to be found on the 'net. There was a little something for everyone, and whether your taste runs to AAA MMOFPS titles or smaller indie sandbox affairs, the annual trade show featured tons of MMO news and views. In addition to the demos and interviews, Massively also sat in on a couple of developer panels, and we managed to take a breather each morning to collect our thoughts via some impromptu podcast sessions. We also enjoyed some hands-on time with Funcom's hush hush The Secret World title, but unfortunately we can't tell you about that until March 15th. Today's Daily Grind is all about last week's convention, and the traditional question goes something like this: Which bit of GDC news was your favorite? Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!
GDC 2012: Frogster shows off Eligium: The Chosen One
At GDC, there is much to see and do. And one of the best things to do (besides try to win a really cool fuzzy hat) is to actually experience a game through a demonstration or even some hands-on play. I had the opportunity to do just that with one of Frogster's upcoming games. No, not that one; the other one. Ellen-Jane Austin, Country Manager UK, and Marco Neubert, Director Product PR, took me on a brief tour of Eligium: The Chosen One. Although this game from Shanda Games Ltd. is pretty similar to other games in many respects, there are a few features that give it a unique flair, especially the virtue system, mounts, and my personal favorite, an ability to shape-change into a two-headed dragon!
GDC 2012: Publishing heavies weigh in on F2P conversions
Like it or not, free-to-play is rapidly coming to dominate every corner of the gaming industry. While that's good on the surface, it also blurs the line between business and design, and it creates a lot of tension for both consumers and developers who are increasingly faced with the challenges inherent in separating monetary decisions from gameplay decisions. One of the more interesting GDC 2012 round-tables featured Sony Online Entertainment executive producer Dave Georgeson, NCSoft publishing director Steve Levy, Perfect World VP John Young, GamersFirst monetization director Joe Willmon, and Digi-Capital Limited managing director Tim Merel, all of whom convened for a mind-meld on successfully migrating subscription games to F2P. As you would expect, the panel was heavy on business-speak, but it also featured plenty of insight into the pricing phenomenon that has become the rule rather than the exception.
GDC 2012: Forty minutes with Derek Smart and Line of Defense
"I didn't want to make another Derek Smart game because usually when you mention 'Derek Smart' and 'game', gamers tend to run in the opposite direction," Smart told us when we asked about Line of Defense. That's quite a candid intro, and it set the stage for an interesting 40-minute interview that featured plenty of insights into 3000AD's latest offering. Smart, of course, has something of a notorious reputation in the online community, and while we won't go into that here, it is worth noting that he's focusing on the work and letting his game do the talking.
GDC 2012: The Tattered Notebook attends Brasse's community panel
What do dwarves and Monty Python have in common? They both feature prominently in Linda "The Brasse" Carlson's GDC 2012 talk about the front lines of the SOE community relations team. Given the recent roller coaster ride of the ProSiebenSat.1 deal and the turmoil on the forums that followed, I found it interesting to hear what it's like to be a member of the community management folks as they try to handle being in the middle of it all. While her talk was mainly aimed at community managers in other games, there were a few tidbits that players would probably find interesting and maybe even surprising. Read on for the highlights!
GDC 2012: The Repopulation demonstrates world-building elements
GDC literally has a little of everything, from indie developers to major studios, from free-to-play games to shooters to arena battles to retro to family... there really is something for everyone. As a massive fan of sandboxes myself, I was pleased to get to spend so much time with Above and Beyond Technologies' lead dev and co-owner Josh Halls and artist Kevin Grove as they demonstrated some of the features in their upcoming title, The Repopulation. (And I would have even spent longer if I could have!) While I had a monopoly on the team's attention, I had the chance to see some of the customization available to characters, both in appearance and gear, as well as get the lowdown on the world building element. We actually walked through the building of a nation, a feature that will make many a sandbox fan giddy! Although Josh was quick to point out that only a few items were available at this point in development, there was certainly enough to get a feel for the system. And I am looking forward to it!
GDC 2012: Wargaming.net on World of Warplanes, clan wars, and taking over the world
Wargaming.net had a huge presence at this year's GDC, and why not? The firm is growing at an exponential rate, and we're not just talking about the fact that it has World of Warplanes and World of Battleships coming down the pike. CEO Victor Kislyi told me that over the past year the firm has expanded to include 700+ employees and a global presence that features development centers in Kiev, Ukraine, and Russia. The firm's flagship World of Tanks title currently boasts 18 million players worldwide, and it is paving the way for the second and third entries in a World War II trilogy. Its clan wars mode is also the starting point for a grand vision of military combat at the squad level.
GDC 2012: TERA's growth spurt and dynamic events
"It's been a helluva year since we've been at GDC last," TERA Producer Chris Hager started, "and everyone wants to know what we've been doing for the past 365 days." Thus began our time with En Masse at GDC, in which enthusiasm for the forthcoming TERA was positively infectious. Hager sighed happily as he reminded us of the title's May 1st launch date: "You have no idea how happy that makes me to be able to say that." Just because a launch date is on the horizon doesn't mean that the hardest part is over for this crew. During this past month, the team's been running a closed beta test that's provided vital feedback for last-minute tweaks and preparations. "We've taken that feedback and it's helped us evolve TERA into the game we all want to play," Hager said. So just what has En Masse been doing for the past year, and what has us most excited about getting our hands on a launched version of TERA? Read on to find out!
GDC 2012: Bigpoint discusses the Game of Thrones MMO
The Game is coming. It had to be said. And for fans of George R.R. Martin's epic fantasy series A Song of Ice and Fire, that one little phrase elicits some powerful and mixed emotions: excitement (to actually wander about Westeros) and dread (will it actually be Westeros?). There was even a collective cringe among some Massively staff when the announcement was made that Game of Thrones was becoming an MMORPG. Could such a complex world translate well into the virtual realm? It made the transition to television pretty well in HBO's series, but a free-to-play browser-based MMO is a whole other beast. We're pleased to say that fans of the books and the series can breathe a little easier and even look forward to the upcoming title becuse it's going to be gritty, it's going to be gory, and power will shift like the winds across the Dothraki Sea. Massively was able to sit down with Jorgen Tharaldsen (Producer at Artplant), Alan Dunton (Public Relations Director at Bigpoint), and Rob Ollett (Executive Producer at Bigpoint) to discuss details about what's coming.
GDC 2012: The Firing Line's PlanetSide 2 and DUST 514 redux
This week I was fortunate enough to chat up the developers on the two biggest MMOFPS titles of the year. Exactly what year that is remains to be seen, and after hearing Sony Online Entertainment use the word "alpha" quite a lot, I suspect that PlanetSide 2 may slip into 2013. And that's not a bad thing at all, by the way. CCP's DUST 514, on the other hand, is surely coming in 2012. The devs will be doling out some long-awaited hands-on time with EVE's precocious little brother at Fanfest in a couple of weeks, and while DUST and PS2 share similar core gameplay, their target audiences (and the general feeling I get from each game) are completely different.
DUST 514 beta starts in April, gameplay video released at GDC
CCP has been incredibly coy about public testing for its DUST 514 MMOFPS, but last night the company revealed an upcoming April beta window in an exclusive interview with Gametrailers. CEO Hilmar Petursson and CMO David Reid both gave the website a few interesting soundbytes as well as some long looks at DUST gameplay over the course of the eight-minute clip. DUST isn't intended as an EVE Online replacement, nor does CCP expect huge numbers of EVE capsuleers to play the new shooter concurrently with its flying-in-space sandbox MMO. "It is really about providing this new gateway into the EVE universe for all the people who have been intrigued by it," Petursson said. "In April we'll open up the beta test we've been running since December of last year," he revealed. Be sure to check out the full clip after the cut.
GDC 2012: The Firing Line talks release dates with Tribes Ascend's Todd Harris
It's been a crazy week at GDC, and though I've already gotten the skinny on both PlanetSide 2 and DUST 514, there's more on the way when it comes to online shooter news. Yesterday morning I headed over to the Hi-Rez Studios booth on the main show floor, where COO Todd Harris had some exciting news to share with fans of the firm's Tribes: Ascend title. The free-to-play shooter will officially launch on April 12th, and Hi-Rez has also released a new parody trailer that pays homage to Dead Island and shows off the perils of the dreaded "llama capture" (if you're a Tribes newb, just know that speed equals survival when it comes to flag-grabs). Join me after the cut for some Tribes-related chit-chat as well news of new content on the way for Global Agenda.
Heavy Rain creators produce 'Kara' PS3 tech-demo (video)
Heavy Rain creator David Cage was showing off Quantic Dream's new game engine at GDC, which includes an innovative new performance-capture technology the company's developed. He's directed a seven-minute original short called Kara, which is the story of a female android as she becomes self-aware. Unlike traditional game production methods, this technology is able to record face and body movements at the same time as recording the actors voice -- ensuring natural and consistent performances from the characters. Actress Valorie Curry wore 90 sensors on her face, unlike in, say, Avatar, where the performers wore head-mounted cameras. Cage promises that the short is nothing more than a demo (it was rendered in real-time on a PlayStation 3) and none of these elements will appear in his next game. You can catch the impressive-looking footage after the break with one disclaimer: there's nudity throughout and a reference to adult themes, okay?
GDC 2012: A peek behind SWTOR's project management curtain
GDC is often described as the most cerebral of the various gaming conventions. E3 has its big reveals and booth babes, PAX has its fan-friendly hands-on sessions and general geekery. GDC, though, is mainly by developers and for developers, and last night's BioWare panel was a good case in point. The session ran for well over an hour (not counting a brief Q&A at the end), and it focused largely on the daunting management tasks inherent in a project like Star Wars: The Old Republic.
