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Google adds 'Welcome Offers' to its store and restaurant listings
Last year, Google allowed you to "follow" your favorite stores and restaurants so you would always get updates on the latest events, products or offers from that business (you'll see these updates in the For You tab in Maps). Now, in an effort to encourage you to do this more, Google is allowing businesses to reward their customers who follow them with "Welcome Offers." So that means if you're hitting that business's follow button for the first time, you might see a welcome discount or deal pop up. Show that to the merchant in question and voila, you'll get your reward.
