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Apple to address environmental policies?
The Greenpeace activists behind GreenMyApple.org claim that Apple may begin taking steps to address several of the company's environmental issues, despite their denial of said concerns because of a disagreement with Greenpeace's ratings and criteria. In particular, Greenpeace is concerned with Apple's use of several hazardous chemicals in its products which can have adverse effects on the environment and people's health once the equipment is disassembled. Other manufacturers have already begun to ditch some of these same toxic chemicals, and Greenpeace claims Steve Jobs recently met with a Social Responsibility Fund investor to discuss some of these environmental matters. Apple has not yet responded to this claim of meeting with Greenpeace, but they did issue a statement to a new report, which ranks Apple lower than HP, Dell, Nokia, and Sony for its global policies and practices on eliminating dangerous chemicals and on taking responsibility for products once they are thrown away by consumers. ``We disagree with Greenpeace's rating and the criteria they chose. Apple has a strong environmental track record and has led the industry in restricting and banning toxic substances such as mercury, cadmium and hexavalent chromium, as well as many BFRs (brominated flame retardants)." Despite the arguments, let's hope Apple can come to terms with stronger and more effective policies in this delicate day and age of increasing environmental concerns.[via MacNN]
Greenpeace Greens Apple Store San Francisco
Greenpeace today, as part of its GreenMyApple.org initiative, "greened" Apple's flagship San Francisco retail store to raise awareness of toxic substances present in electronics manufactured and sold by the Cupertino, CA company. Greenpeace members handed our flyers while a large-scale projector was set to RGB 0,255,0 and pointed at the iconic glowing Apple on the stores facade. This TUAW reporter was there, camera ready, to document the dramatic display. Click through to the gallery.
Greenpeace creates mock Apple homepage
Apple is not Greenpeace's favorite computer company, as we all know (though I'm not sure what company Greenpeace actually likes, but that is a subject for a different blog). Continuing their 'Why must Apple sell poison' campaign Greenpeace has launched a site that parodies Apple.com. While this is a clever idea, I have to wonder why there is no Dell page. They explain that Dell has pretty good standards and that Apple would force them to be even better, but somehow I doubt that (the forcing bit, I know nothing of Dell's environmental record).Ah, right, in their FAQ they say, 'No - this is not a campaign against Apple - it's a campaign to change Apple for the better,' and 'Apple should be setting the trend for a green future.' I just hope that Greenpeace isn't targeting a sexy computer company (probably the only computer company on the planet that can be called sexy) to get attention. I'm sure they are just concerned for us all. [via Daring Fireball]
