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GDC08: Sulka Haro tells us how to Habbo
Sulka Haro, lead designer on the wildly popular Habbo Hotel virtual world, yesterday gave the Worlds in Motion summit audience an in-depth half-hour rundown on the Habbo phenomenon. At its core, the Sulake company project is a meeting space for teens - a place to hang out and be someone else for a few hours. The fact that the company can boast millions and millions of unique users worldwide, though, speaks to something many have grasped for and few have succeeded at: a virtual world where people feel truly comfortable. Haro offered up a peak behind the curtain, at the origins of Habbo as the four room 'Hotel Goldfish'. He discusses the successes they've had in markets abroad, their surprise at the game's adoption by teens, and the numerous ways they allow players to acquire in-game currency. He also notes that Habbo is a world-record setting title in at least one way: they've probably sold the most virtual reindeer poop ever in the history of man. Read on for a dissertation on a poop-selling, smashing success story.%Gallery-16369%
Paramount and Habbo BFF
In-game advertising is something we've heard a lot about over the last couple of years. Game publishers and advertising companies have fostered close relationships based on the demographics they covet. Though some self-deluded "experts" on the topic like to argue that ads in games actually improve the gameplay experience, it's an extremely precarious rope to walk. The very second the advertising steps over invisible line of bad taste, the player base is liable to rebel. It's difficult then to tell what to make of this new partnership between Paramount and Habbo, where Habbo players will be able to purchase in-game merchandise branded with new Paramount properties like The Spiderwick Chronicles, Beowulf, and Mean Girls. Now, obviously, the fact that Habbo is more of a social networking game aimed at teens changes the equation a little bit, but people have to actually pay for the privilege of shlocking their in-game advertisements around? I want to say it will never work, but young people always manage to surprise me, so I wouldn't put money on it.[Via Tech Crunch]
Taatu launches English beta
Taatu, founded in Belgium in 2005, looks very much like Habbo Hotel. The similarities of visual styling and target age-group (tweens/teens: 10-19) is pretty much the first thing that everyone remarks on. Previously available in Dutch and French, Flash-powered, free-to-play, browser-based, virtual world Taatu is now also in available in beta for English-speakers as well (all launched from a single web-page).
Dutch teen arrested for stealing virtual furniture
So, try to follow us on this one. A 17-year-old in the Netherlands was arrested for stealing €4,000 worth of virtual property -- specifically, furniture in the online world of Habbo Hotel.For the uninitiated, Habbo Hotel is a massively-multiplayer online world, based around 2D graphics and blocky, pixelated avatars interacting in a series of inter-connected, isometric rooms. At the heart of Habbo is the collection of furniture and accessories, which are acquired with the in-game currency, which is in turn acquired by forking over real cash for its equivalent amount in Habbo Coins.Still with us? Good. The 17-year-old in question reportedly used a phishing scam to obtain the passwords of various Habbo Hotel players. Once logged in as those characters, the teenager -- along with five 15-year-old accomplices -- were able to steal the victims' furniture by moving the pieces from the owners' rooms to the suspect's. The accomplices were questioned, but the only arrest made so far was for the 17-year-old. Crime just doesn't pay, kiddies. Even when it's adorable.
Virtual theft in Habbo Hotel leads to real arrest
Virtual theft just got very real. One teen was arrested and five were questioned in relation to missing furniture in Habbo Hotel. BBC News is reporting that over $5,800 USD worth of the virtual goods, paid with real money, were liberated.The six teens allegedly scammed customers by creating fake Habbo sites, where users would be prompted for a password. With over six million people all over the world logging in, it has become a target for thieves. Sulake, the creators of Habbo Hotel, became involved after they noticed a large amount of imposter sites. Habbo Hotel is a virtual world with tiny inhabitants. You can purchase gold coins, for about five per dollar, to buy items in-world. You are also able to join groups and own pets.[Via Techmeme]
Austin GDC: Live at the Sulka Haro keynote
Never heard of Sulka Haro? Then you must not have tried Sulake Corporation's casual online game, Habbo. Sulka Haro is Sulake's lead designer and he's going to be kicking off day two at the Austin Game Developer's Conference by talking to us about designing games to support open-ended play and end-user creativity.9:29 AM CST: The keynote is scheduled for 9:30, and people are slowly filtering into the conference room.9:34 AM CST: Introducing Haro to applause.
