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Could Apple be eyeballing CES? Probably not
After news of Apple's decision to pull out of Macworld, many tech writers are wondering if Apple isn't considering participation in the Consumer Electronics Show, typically held around the same time as Macworld, in Las Vegas. Most seem to be asking vague questions about what would happen if Apple decided to attend. Even so, most of the pundit crowd seems to be leaning toward it probably won't happen, but it might. Maybe. Someday. Kind of. If it does happen, they'll claim they called it; If it doesn't they're still right. As Apple produces more consumer electronics devices (like the iPhone, iPod, and Apple TV), BusinessWeek's Arik Hesseldahl sees a place for Apple at CES. "Could a new re-imagined Stevenote at CES in Las Vegas starting in 2010, become the de-facto headline event at CES and thus push Microsoft's presence out of the limelight? It certainly could." "It probably won't happen, but it certainly could," he writes. The heat death of the universe probably won't happen tomorrow, too, but it certainly could.
What should Apple do with twelve BEEEL-lion dollars?
This is the question posed by Arik Hesseldahl in today's Byte of the Apple column for BusinessWeek: what should Apple do with its $12 billion in cash and short-term investments? His suggestion: rather than spending more money on acquisitions (such those that led to Logic, Final Cut and Shake), the big A could start a venture capital fund that would help Mac software startups, and established vendors looking to port to the Mac, with seed money to get products off the ground and out the doors.Hesseldahl points to other tech giants that run their own VC operations, among them Intel, Qualcomm and Motorola. Perhaps it is time for AAPL (back up to $87/share at today's close, erasing a good chunk of Tuesday's losses) to turn some of that spare change into "changing the world, one software company at a time." [via The Secret Diary of Steve Jobs]
