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FCC blesses sale of Aloha's 700MHz spectrum to AT&T
No, it's not that 700MHz spectrum, but the $2.5 billion sale of the airwaves to AT&T from private firm Aloha Partners could have implications as large as Auction 73's massive, open-access Block C itself. Given that Aloha's Hiwire trials for DVB-H-based mobile TV have been playing in the 700MHz arena, we suspect this could spell doom for the whole project -- and on the heels of Modeo's collapse, very likely spells doom for DVB-H on the whole in the US. Though that's great news for Qualcomm and DVB-H competitor MediaFLO, it's awful news for the prospect of a global mobile TV standard, closely (if not eerily) following what happened years back with the European Union's selection of GSM and the rise of CDMA in North America. For its part, AT&T says it's going to use its newfound airwaves -- which cover 72 of the top 100 US markets -- for "broadcast video or for two-way communications such as voice, data or multicast content." Admittedly, the "broadcast video" part of that leads us to believe that Hiwire could somehow survive the change in ownership, but with AT&T's selection of MediaFLO last year as its standard of choice, it sure ain't likely.
Hiwire's Las Vegas DVB-H trial reviewed
RCR had the opportunity to fiddle around with the live, fully functional DVB-H trial Hiwire is running in cooperation with T-Mobile in Las Vegas, and if the phrase "ready for prime time" is any indication, it sounds like they liked what they saw. Using an LG U900 for service, RCR ran around Sin City comparing Hiwire's efforts to Verizon's MediaFLO-based VCAST TV -- a service that's been live for much of this year -- and found that the two were pretty much a wash for user experience. Hiwire's 24 channels of mind-numbing entertainment bests VCAST TV's lineup by a wide margin, but VCAST TV took significantly less time to switch between those channels (2 seconds compared to about 5); interestingly, though, VCAST TV seemed to be about 5 seconds delayed behind Hiwire, so it's a tradeoff. Of course, as RCR points out, Hiwire suffers from the same fundamental problem as VCAST TV -- subscribers would be paying for pretty much exactly the same content they're already paying for on their home televisions, albeit on a heck of a lot smaller screen -- so even if the service looks ready for commercial launch, is anyone ready to buy?
Hiwire boasts about Vegas trial's 24 channels
It's been a few months since we've heard anything about these guys, but it seems that Hiwire is still going full throttle in its efforts to compete with Modeo and the MediaFLO juggernaut to win the hearts and minds of American mobile TV watchers-to-be. Following a joint trial with T-Mobile late last year, Hiwire's back for more action in Sin City (sans carrier this time, it seems) rocking a full 24-channel lineup on its swath of 700MHz bandwidth, besting Verizon's MediaFLO-based offering by a healthy sixteen. There's still no word on when -- if ever -- Hiwire's going to go commercial with this thing, but it's good to hear they're still kicking around nonetheless.
T-Mobile joins Hiwire for mobile TV test
T-Mobile may be playing catch-up in the 3G game, but it looks like they want to come rearing out of the gate on mobile TV. Hiwire, rife with nationwide spectrum in the 700MHz band, is gearing up to launch its DVB-H trial this December in the Las Vegas area; T-Mobile decided early on that it wanted in on the action, reportedly hooking up with Hiwire within 60 days of its formation. Ultimately, the carrier has not signed any agreements to join forces with Hiwire for a full-scale launch, but we can presume that a successful test in Vegas could lead to a long-term partnership. The trial looks to roll deep with as many as four handset models, thanks mainly to the availability of existing DVB-H phones that operate elsewhere on the same band.[Via Phone Scoop]
Hiwire to compete with MediaFlo, Modeo's DVB-H
Another major player has joined Qualcomm and Crown Castle with plans to enter a nascent mobile TV market whose future is wildly uncertain. Aloha Partners L.P. will ultimately spend $500 million to roll out its Hiwire service nationwide on the 700MHz spectrum, which it will share with Qualcomm's MediaFlo, and which is considered superior to the 1600MHz spectrum owned by Crown subsidiary Modeo. However, Hiwire will join Modeo in adopting the DVB-H standard for mobile TV, as opposed to the proprietary MediaFlo technology that will be embedded into CDMA handsets. With Verizon already committed to offering the Qualcomm tech to its customers, Hiwire will need to partner with either Cingular or T-Mobile if it expects to gain a similar foothold in the GSM market, and even then, its success will largely be based on consumers' willingness to adopt a service that so far they have shown little interest in.[Via MobileTracker]
