hmoserandcie
Latest
Swiss watchmaker's latest jab at the Apple Watch has no hands
Swiss watchmaker H. Moser & Cie is no stranger to taking digs at the Apple Watch. Its latest form of social commentary, however, is rather unique. The company has unveiled the Swiss Alp Watch Concept Black, a mechanical watch that once more riffs on Apple's design but doesn't even have hands or a dial -- the only thing on the front is a flying tourbillon mechanism to counteract the effects of gravity. Instead of looking at the watch to check the time, you're suppose to sound a minute repeater whose chimes will tell you if you're running late. This is supposed to be a callback to a time when you needed a repeater to tell the time in the dark, but it also happens to resemble an Apple Watch with the screen turned off.
The Swiss Alp Watch is an unabashed Apple Watch rip-off
We'll get straight to the point: the new Swiss Alp Watch designed by luxury watchmaker H. Moser & Cie looks exactly like the Apple Watch. The company isn't shying away from its design inspirations though -- actually, that's the whole reason why it exists at all. On its website, the company says the timepiece is a "statement" against the smartwatch trend and proves "traditional mechanical watchmaking has a future, and is, in fact, the future." From the rectangular chassis to the thin lugs and narrow band, it's a clear imitation of the Apple Watch, at least at first glance. According to Hodinkee, the overall size even matches the 38mm model.
