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More news from 2012: 100 million US households to pay for HD programming
Alright, so it was mildly humorous at first -- now it's just downright freaky. For the fourth time in just a few months, a report is emerging that forecasts numbers for 2012. Not 2011, not 2013, just 2012. Nevertheless, the latest research doled out by Pike & Fischer asserts that "up to 103 million households will be paying their multichannel video provider for some form of HD service or rental equipment" by 2012. As it stands, around 47 million US homes will be coughing up for HD programming by the end of 2008, which should be a 17 million domicile increase from 2007 if everything goes as predicted. Needless to say, we've no doubts that HD consumption has nowhere to go but up, but even we are taken aback by the $2.6 billion in annual revenue that content providers are expected to garner in just four short years.
33 million US homes could stream HD media in 2012
Considering that NSR thinks that we'll have access to 900 HD channels via satellite by 2012, we're not exactly sure why we'll even need to download high-def media in four years. All jesting aside, a recent report put forth by Parks Associates suggests that around 33 million US households will have 10Mbps+ broadband by 2012, essentially enabling an equal amount of homes to easily stream high-definition video. At the end of 2007, just 5.7 million -- or nine-percent of broadband-enabled domiciles -- had such speeds. Granted, just because speeds creep up doesn't mean that consumers will soon be ditching their packaged media and resorting to streams, but with cable companies gearing up for DOCSIS 3.0 rollouts, we'd say these figures aren't too far fetched.[Via US News]
Just 5% of Europe's HDTV owners watch HD programming
While HD expansion is continuing somewhat in locales not named America, Europe is having a tough time grabbing hold of high-definition programming. Nary a month after Sat.1 HD and ProSieben HD were shut down in Germany until 2010 due to lack of interest, a new report has surfaced with quite a few startling facts. First off, just 5-percent of Europe's HDTV owners were found to actually watch some sort of HD programming. The article goes on to assert that Europe's TV providers should "concentrate their resources initially on building pay television rather than advertising-based business models in order to reach the critical mass of HD content and receivers necessary to make HDTV a self-sustaining business." Still, there seems to be hope for the market yet, as these same analysts also suggested that nearly 20-percent of all European homes would be watching HD channels by 2012 -- better get a move on, though.
Half of US households own a digital television
We already learned that some 28-percent of US households were rocking at least one HDTV back in March, but now the Consumer Electronics Association has come forward with new figures showing that over half of American abodes are home to a digital television. According to revamped CEA projections, around 32 million DTV units will ship out next year, with 79-percent of those being HD sets. 'Course, the downside of this is that a good chunk of America still isn't prepared for the DTV cutover in 2009, but thanks to all the advertising that will likely be taking place over the next year and change, we'd say they've got plenty of time to get on board.
Over an eighth of US households are totally mobile
As long as we continue to not drop dead from the use of cellphones in our daily lives, the move away from landlines seems totally inevitable for obvious reasons: convenience, portability, having a single point of contact, the list goes on. The Center for Disease Control's National Health Interview Survey validates that Americans feel the same way, showing an upward tick in the number of homes that have gone exclusively mobile (a weird survey to be fleshing out such fascinating stats on the wireless industry, but whatevs). Overall, 13.9 percent said they've ditched the landlines, but the real story seems to be in the breakdowns; 28 percent of renters were mobile-only compared to just 6.7 percent of homeowners. The 25 to 29 year old age bracket was the most likely to rely solely on their cellphones, with 18 to 24 coming in second -- probably because they're still living under their old-skool parents' roofs, we'd imagine. Homes under the poverty level were also more likely to go strictly with their mobiles, and finally -- here's the CDC's health tie-in -- mobile folks were far more likely to be binge drinkers, smokers, and lack health insurance, though they were also more likely to work out in their spare hours. Now if you'll excuse us, we've gotta go hit the treadmill.
DVD player sales sinking, no one surprised
Earlier this year, we saw reports that hinted at "flat" DVD sales for the remainder of 2007, so it follows logic to hear that standalone DVD players are seeing a similar fate. Reportedly, around 80-percent of US consumers have a DVD player somewhere in their domicile, which reinforces the fact that the market is pretty well saturated. Furthermore, sales of the aforementioned units have "declined 15-percent for the 12 months ending September 2007," and that's coming off of a 24-percent slide the year before. As for DVD recorders, things aren't look too much brighter; sales of these gizmos were also down 15-percent during the year ending September 2007, which is quite a change from the 50-percent uptick it saw during the same window last year. Still, none of this should come as a surprise to anyone remotely paying attention, as the age of HD films has officially arrived -- even though we've yet to choose a single format to lead us down glory road. Nevertheless, we still foresee quite a few people picking up incredibly inexpensive DVD players as gifts this holiday season, but we highly doubt you'll need to throw down on anyone in aisle five this year to get your hands on one.[Image courtesy of NY Times]
HD DVD nearing the half million mark in standalone player sales?
Just days after the HD DVD camp trumpeted the fact that 90,000 standalone players were sold in a single weekend after price cuts enabled the units to suddenly fit into quite a few budgets, the same team is now boasting that nearly 500,000 players have been moved to date. Granted, we're taking these numbers with a throw of salt, but according to Home Media Magazine, the recent price slashing has created around 100,000 new HD DVD owners, which, combined with the 320,000 or so units already in homes adds up to around 420,000. Apparently, backers of the format are surmising that the half million mark could be broken by the time Black Friday has made its mark. 'Course, these numbers mean little in the grand scheme of things, but you can bet it'll get people talking.
New York leads the nation in HD adoption
Go on, you New Yorker you, give yourself a much deserved pat on the back. According to recent findings from The Nielsen Company, NY residents are "leading the nation in adopting high-definition television." Reportedly, some 17.5-percent of households in NYC are pulling in HD content of some kind. Notably, Los Angeles has the highest amount of HD-equipped homes, but only 17.1-percent of 'em are actually putting their equipment to good use and receiving an HD station. Taking home the bronze is Washington, D.C., with 16.8-percent of its domiciles enjoying HD programming. Nationwide, 13.7-percent of dwellings are HD-capable, but only 11.3-percent (that's 12.7 million homes) are actually receiving HD signals in some form or another. Seems like we've got quite a ways to go to hit that 50 million mark by next year.
Is HDTV finally ready for the mainstream?
It seems that this question gets posed by one mainstream media outlet or another every year or so, and what better time to ask again than following estimates that 50 million American homes will be HDTV-equipped by the end of next year? It's no secret that carriers are pushing HD more frequently in their advertising, and now that select basic cable channels are finally making the move to HD, we wonder if the currently satisfied viewers will get curious and follow along? Numerous analysts have suggested that consumers won't make the jump en masse to demand HD programming until a noticeable amount of non-network content becomes available in HD, and while CNN, Food Network, TBS, and A&E (for instance) are all going (or have gone) HD, there's still hundreds of channels out there that have yet to purchase the first piece of HD recording equipment. Is HDTV ready for mainstream? Our gut says not quite, but we're a lot closer today than we've been.[Image courtesy of PSBSpeakers]
50 million American homes to house HDTVs by 2008
Honestly, don't look so surprised. Just under two years ago, some 15-percent of American homes had at least one HDTV somewhere on the premises, and not long after, estimators were suggesting that a whopping 82-percent of domiciles would be HDTV-equipped by the end of this decade. Earlier this year, a more recent report found that over one-quarter of those residing in the US of A owned an HD-capable set -- though we'll never live down the embarrassment from the hordes of owners who've yet to figure out how to operate them. Nevertheless, an updated study has found that "more than 30 million US households now have at least one HDTV," and judging by recent sales figures, has estimated that 52 million homes will house an HDTV by the end of 2008. Now, how's about a few more HD channels for the growing sect, eh?
