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  • How online gaming can change the world

    by 
    Justin Olivetti
    Justin Olivetti
    03.18.2010

    Jane McGonigal (a 10-year game designer of projects such as the I Love Bees ARG for Halo 2) has a self-professed "crazy idea" -- that gamers have the potential to change the world for the better by doing what they're already doing. At her speech, people chuckle when she first says this, but twenty minutes later they're giving her a standing ovation. She begins by stating the obvious: we are a gaming culture that flees the "broken" world to a virtual one that offers a better and more rewarding collaborative environment. "When we're in game worlds I believe that many of us become the best versions of ourselves," she said. "The most likely to help at a moment's notice, most likely to stick with a problem as long as it takes, to get up after failure and try again."

  • Superstruct: The world's first massively multiplayer forecasting game

    by 
    James Egan
    James Egan
    10.06.2008

    Forget what you typically expect from your average client-based MMO. In fact, the title you're going to read about here differs markedly from the type of game we normally cover at Massively, but that makes it no less interesting. Superstruct is truly something different -- a futuristic alternate reality game that launches today (October 6) and lasts only 6 weeks, developed by a team at The Institute for the Future (IFTF) -- a not-for-profit think tank based in Palo Alto, California. For lack of a better, and less inflammatory, description, Superstruct is a thinking person's MMO, and is in many respects a social experiment; the game is an attempt to harness the collective intelligence and problem-solving abilities of its playerbase to make forecasts about the world's future and its escalating problems. In fact, Superstruct bills itself as the world's first massively multiplayer forecasting game, with the tagline: Play the game. Invent the future. Despite being set in 2019 and looking forward to world issues that will become crises 20 years beyond that, Superstruct's genre is more futurist than sci-fi. Superstruct doesn't feature the traditional game elements we've come to expect from a massively multiplayer title. Instead, it fosters new ways for players to work together, testing out their ideas and strategies in a creative, collaborative brainstorming experiment that spans different mediums. Plausible future scenarios will be posited to the player base, challenging them to really think and produce compelling responses to the events in the game.

  • The Daily Grind: Are ARGs MMOs?

    by 
    Akela Talamasca
    Akela Talamasca
    05.13.2008

    ARGs (Alternate Reality Games) take the normal boundaries between games and reality and skew them just enough so that the two overlap, offering a new way to think about entertainment interaction. Perhaps one of the most famous of these is the "I love bees" campaign, which was developed to promote Halo 2. Certainly hundreds played, and part of the gameplay mechanics was taking clues from various places on the Web to complete the puzzles and solve the mystery.However, is "hundreds" enough to typify the term "massively"? Given that you could play alone and never see another player, only becoming part of a grander, more widespread team, is that really "multiplayer"? If the entirety of gameplay isn't online, does that satisfy the "O" requirement? How precise does the "MMO" definition need to be?

  • April Fool's Alert #4: Bungie announces Halo Zero

    by 
    Jared Rea
    Jared Rea
    04.01.2007

    You have to get up pretty early in the morning to fool the Halo faithful and in any case, prime time Saturday night isn't the crack of dawn by any interpretation. An April Fool's prank of the "We didn't even bother to research it" variety from Game Stooge is what we have for you this time and it has to do with a prequel to Bungie's Halo series.Don a pocket protector and start up your favorite MC Frontalot album because it's about to get real nerdy up in here.The story as it goes has a prequel to Halo starring the beloved cast of the alternate reality game sensation, I Love Bees, in a tactical shooter much like the Rainbow Six series. The problem being that none of the characters would know each other prior to the original Halo, nor would any of them have any combat training whatsoever. Hell, the protagonist, Janissary James' great accomplishment was getting shot in the chest. Okay, so she broke some limbs and generally beat the crap out of some folks along the way, but she isn't exactly the Chief.Another, more obvious error, is the Cortana-like A.I, Melissa (see also: Durga), being referred to as Dana by Game Stooge. If they had listened to the I Love Bees audio files for, oh, let's say two minutes, they would have gotten that one right. Hello? Wikipedia? Ever heard of it?This exercise in epic fail concludes with a fake address by Bungie co-founder Jason Jones that makes him sound more like a public relations robot than a human being. When was the last time any of you remember Jason Jones doing a public anything, much less a statement outside of the Halo 2 documentary? You have a better shot at finding Santa Claus and the Easter Bunny playing a game of Strip Uno at the end of a rainbow than you do finding Jason Jones doing anything public, ever.If we're lucky, this "Doctor Who" marathon we're in the middle of will last until April Fool's is over.

  • SXSW: ARG! The Attack of the Alternate Reality Games

    by 
    Kevin Kelly
    Kevin Kelly
    03.11.2007

    Ever since the success of The Beast, the alternate reality game created to help pimp Spielberg's A.I. back in 2001, alternate reality games (ARGs) have been popping up left and right, most notably the I Love Bees ARG that was used to launch Halo 2. Based on what the panelists were telling us, there are a lot more coming down the pipeline.However, one of the problems was that the panel promised to help define the term "alternate reality game," but that never happened. Wikipedia calls it "an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions." Which is quite a mouthful. But that makes us wonder, does it have to use the web as a medium to be an ARG? When people used to play T.A.G. or Killer on college campuses, that was definitely an ARG ... but where did those games go?

  • 42 Entertainment interviewed, ARG book discussed

    by 
    Zack Stern
    Zack Stern
    12.07.2006

    Gamasutra interviews Elan Lee, vice president of 42 Entertainment, alternate-reality game superstars. The company created I Love Bees for Halo 2, a project for the movie A.I., and other ARGs; one of its current projects is clothing with clues to an ARG game.42 Entertainment recently released Cathy's Book, a story with an ARG built in. The book includes phone numbers readers can call as they progress and a few self-contained puzzles. Lee says that this is the company's first attempt at an ARG book, but that more releases are planned; he thinks that the main plot will always be delivered in prose, but he wants to add even more puzzles to unravel sub-plots.We're uninterested in the ARG clothing line, but we're not big fans of collectable card games either; there's always something more to buy. But the ARG book sounds like an interesting twist on ARGs and fiction. Count us in.

  • Joystiq interviews Elan Lee of 42 Entertainment

    by 
    Scott Jon Siegel
    Scott Jon Siegel
    11.14.2006

    For most gamers, 42 Entertainment gained notoriety after creating i love bees, a massive Alternate Reality Game (or ARG) that served as marketing for the launch of Halo 2 on the Xbox. Since then, Elan Lee has been busy. 42 invited poker fans to graveyards across the States as part of the promotion for GUN, and helped launch the Xbox 360 with a unique "casual ARG." Recent projects, however, are pushing Alternate Reality Games away from the world of marketing, and giving them a life of their own. In his chat with Joystiq, 42's VP of Experience Design discusses Cathy's Book, an attempt to design an ARG under the guise of a young girl's diary. We also discuss Microsoft's ARG mishaps with the Our Colony campaign, and EDOC Laundry, the first alternate reality clothing line.And it just so happens than Elan is wearing one of the code-embedded garments during our interview.For starters, great shirt. Is this your favorite piece of EDOC apparel?You know, my favorite EDOC shirt is one that's coming out next week. We've got a winter line coming out with these really cool hoodies and sweatshirts, and long-sleeve shirts. It's this very cool serpent print, with a really fun code on it, and I'm very excited about it.Are you excited because of the design, or because of the code?My favorite shirts are always ones where the code compliments the design. One of the main problems I had with Season 1, the shirts that are currently out, is that we designed all the shirts, and then thought "Holy crap, we've got no time. Let's just throw codes on all of these." And we just found random ways to throw on the codes. For Season 2, we had a lot more time, so I got to sit down with our art director, Shane Small, and we designed them all at the same time. So it was "Well, what if that guy's head was tweaked a little to the left, and it was a weird semaphore type of thing?" and "What if that strange emblem was..." So, all of my favorite shirts are ones where the code doesn't seem slapped on, and it seems like this really wonderful synergistic merge of code and design.

  • PS3 viral web code cracked

    by 
    Kyle Orland
    Kyle Orland
    10.12.2006

    A few days ago, Sony launched the PlayB3yond web site with a picture of a melting clock and minimal fanfare. Yesterday, the site updated to a feature a mysterious assortment of 26 clickable symbols that bear a passing resemblance to the PlayStation controller buttons. Mere hours later, the mystery has been solved by intrepid Joystiq reader Zelda X (who either has an inside source or way too much free time). Using the alphabet key and codes in the image above, PS3 fans can use the PlayB3yond site to unlock wallpapers, soundtracks, videos and behind-the-scenes interviews for some big name PS3 launch games. Try not to get too excited.It's not clear whether this list is complete or if other words and phrases will also unlock content. Some common PS3-related phrases returned nothing when tried by Joystiq, and the codes found on recent PS3 billboards were similarly useless. Perhaps something more interesting will come out of the site in the weeks leading up to the PS3 launch, but as of now, this attempt at a viral ad campaign doesn't really hold a candle to a major multimedia marketing event like ilovebees.