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Jane McGonigal (a 10-year game designer of projects such as the I Love Bees ARG for Halo 2) has a self-professed "crazy idea" -- that gamers have the potential to change the world for the better by doing what they're already doing. At her speech, people chuckle when she first says this, but twenty ...

4 years ago 0 Comments
March 18, 2010 at 4:00PM
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ARGs (Alternate Reality Games) take the normal boundaries between games and reality and skew them just enough so that the two overlap, offering a new way to think about entertainment interaction. Perhaps one of the most famous of these is the "I love bees" campaign, which was developed to promote Ha...

6 years ago 0 Comments